Nikki Beach takes luxury concept to Muscat
US-headquartered Nikki Beach Global is partnering with Omran Group to develop a new resort and beach club in Oman’s capital, Muscat.
The luxury firm’s sixth resort property will also feature residences and the brand’s signature beach club.
Schedule and facilities
Nikki Beach Resort & Spa Muscat is slated to open in autumn 2023. The beach club will launch simultaneously with the residences opening shortly after.
Situated on Yiti Bay, 30 minutes from the Muscat airport, the resort will feature 115 rooms, 25 suites, and 30 villas with private pools. Onsite dining concepts and facilities will include the beach club, three signature Nikki Beach restaurants (Café Nikki, Escape, Soul Lounge), three swimming pools, a pool bar, Nikki Spa, Tone Gym, and a marina.
The brand’s six signature elements – music, dining, entertainment, fashion, film and art – will be intertwined throughout the property to create the atmosphere that Nikki Beach has become known for.
While the venue will align with the core Nikki Beach aesthetic, the brand also seeks to create innovative concepts that leverage cultural elements from each destination where its properties are located. The venue is being built with full consideration for local and sustainable resources where possible.
Alexander Schneider, president of the Global Nikki Beach Hotels & Resorts division, said: “We are extremely proud and thankful for our Partnership with Omran Group, as we share a strong long-term vision for the Sultanate of Oman.
“The opening of Nikki Beach Resort & Spa Muscat will elevate our resort experience to a new level. The project combines the cultural and ethical pillars of Oman with the best of the Nikki Beach Global brand in an authentic and meaningful manner. The property will introduce a new customer experience that goes beyond the norm of luxury hospitality and further elevates the entire market, and we look forward to amplifying the natural attraction of Yiti to bring forth a new cultural highlight for the region.”
CEO of Omran Group, Hashil bin Obaid al Mahrouqi, added: “A key objective of the Omran Group is to develop unique and long-term tourism destinations that build lasting relationships between visitors and the Sultanate of Oman while helping the country to achieve economic growth and strengthen its position as a global tourist destination.
“An excellent example of this is the Yiti Integrated Tourism Development. The opening of Nikki Beach Resort & Spa Muscat marks a significant milestone in the project’s development. It is a resort that pays homage to the country’s rich and intriguing culture and the location’s picturesque beauty with luxe modernity.”
Since its inception in 1998, Nikki Beach Global has now grown to 11 beach clubs and five hotels and resorts worldwide. The hotel division continues to gain rapid momentum in conceptualising, developing, and operating exclusive properties in prime beachfront and urban locations with a number of additional openings in the pipeline.
These include Nikki Beach Residences Tivat in Montenegro, adding 65 luxury lifestyle units with private pools and sky gardens, ranging from one to four-bedroom units, to its existing waterfront restaurant and beach club on the shore of the Adriatic Sea.
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