Nikki Beach selects Ras Al Khaimah site

Image © Nikki Beach
Nikki Beach Global will be setting up in the UAE’s Ras Al Khaimah for the first time thanks to an agreement with RAK Properties.

The luxury lifestyle and hospitality brand will welcome Nikki Beach Resort & Spa Ras Al Khaimah in 2025, in the beachfront community of Mina Al Arab.

Local integration

The destination will feature Nikki Beach’s luxury service and amenities, including the signature Nikki Spa, Tone Gym, and restaurant concepts.

The 155-key resort, designed by Gensler, a global architecture, design, and planning firm, will integrate with the locality, emphasising sustainability and local craftsmanship. Gensler will follow the Barjeel guidelines set by the RAK Municipality, integrating local products and natural materials in all aspects of the building and its interiors, connecting with local artists and incorporating the latest sustainable technology in the design.

25th anniversary

As Nikki Beach celebrates its 25th anniversary this year, the firm has grown into a global, multifaceted luxury lifestyle and hospitality brand with 11 beach clubs, five hotels and resorts and branded residences.

While the line is known for its lively luxury beach club and resort destinations around the world, it has recently announced several new resorts worldwide where visitors can experience a more relaxed barefoot luxury environment. Upcoming property openings include Muscat, Oman; Antigua, Caribbean; and Baku, Azerbaijan.

Laid back luxury

Jihad El Khoury, chairman and CEO of Nikki Beach EMEA Hotels & Resorts, shared: “As a brand that always seeks tomorrow’s destinations, we look forward to introducing our unique concept to this stunning new location in partnership with RAK Properties.

“As we expand our hotels and resorts division, we continuously evolve our concept, aiming to bring our lifestyle experience to diverse destinations in distinctive ways. This holds true for Nikki Beach Resort & Spa Ras Al Khaimah, where guests will have the chance to indulge in our laid-back, barefoot luxury offerings in a way that melds with the tranquillity of the location.”

Crucial milestone

Sameh Al Muhtadi, CEO of RAK Properties, stated: “Nikki Beach Resort & Spa Ras Al Khaimah by RAK Properties is a crucial milestone in our development of Mina Al Arab, aligning with our vision to offer a luxury lifestyle beachfront experience, embedded in the splendid natural environment of Ras Al Khaimah. The resort marks Nikki Beach’s first branded resort in Ras Al Khaimah, and we are delighted to offer visitors and investors their signature luxury lifestyle atmosphere in Mina Al Arab.”

Lucia Penrod, CEO of Nikki Beach Global, added: “We are proud to partner with RAK Properties on this exciting property development as we further our brand’s expansion in the UAE. We look forward to bringing our celebration of life into a new market in the Middle East, further expanding our footprint in this vibrant region.”