New partnership: Manchester United & Marriott launch joint loyalty initiative

by | Mar 16, 2019 | News

A multi-year marketing partnership will give members of the Marriott Bonvoy travel programme a chance to have a once-in-a-lifetime football experience with Manchester United F.C.

Marriott International, the world’s largest hotel company, and Manchester United, one of the most popular football clubs in the world, have announced a new multi-year, global marketing partnership.

The deal will see the two entities teaming up on a new programme that will give members of Marriott’s vaunted Marriott Bonvoy programme a chance to have what are being billed as once-in-a-lifetime football experiences with Manchester United.

Those experiences include—but are not limited to—the chance to be the club’s stadium announcer or kit manager, if only for a day.

Unrivalled opportunities

The new partnership has now officially launched via a film featuring the faces of the team and management, and the involved stakeholders are excited to talk about it.   

Manchester United’s group managing director, Richard Arnold, had this to say, “Marriott International is the leader in its field and we’re excited to be partnering with them as Marriott launches its new travel programme, Marriott Bonvoy. Together we look forward to creating some unforgettable moments for Marriott Bonvoy members, inspired by the thrill and excitement that only Manchester United can create for fans around the world.”

Marriott International global marketing officer Karin Timpone added, “We are thrilled to offer compelling benefits to Marriott Bonvoy members, now expanded to include unique Manchester United experiences. This marketing partnership enables our members to access special VIP game experiences by using the points they’ve accumulated during hotel stays for unprecedented, exclusive experiences.”

Unique experiences unlocked

There are, of course, many more details of note about the new programme, as well as about Marriott Bonvoy.

With the Marriott Bonvoy travel programme, members have access to its extraordinary portfolio of global brands and properties in 130 countries and territories, as well as unmatched member benefits and exclusive Marriott Bonvoy Moments’ experiences.

Marriott Bonvoy Moments enables members to redeem points to purchase any of 8,000 lifestyle, entertainment, sport and culinary experiences globally.

Exclusive Manchester United Moments members can bid points for include:

‘Stadium Announcer’ Experience – Marriott Bonvoy members will have the chance to go behind the scenes at the iconic ‘Theatre of Dreams,’ shadowing the stadium announcer during their pre-match preparations.

Prior to the game, the member and a guest will soak up the atmosphere pitchside, before enjoying VIP hospitality, including match tickets and a meet and greet with a former player.

Welcome the Team on arrival at Old Trafford – Members and their guest will head pitchside at Old Trafford on matchday to meet a Manchester United legend before making their way to the player’s tunnel to be in prime position to welcome the team as they step off the coach and head into the dressing room to prepare for the game.

‘Kit Manager’ Experience – Members will be able to add a final finesse to the home dressing room at Old Trafford pre-game as they shadow the first team Kit Manager.

The member and a guest will help prepare the match kit ahead of the players’ arrival before heading pitchside to be met by a Manchester United legend.

After the hard work is done, the member will be able to sit back and relax whilst enjoying pre- and post-match VIP hospitality.


Let’s take a look at a few other projects currently underway by Marriott International:


JW Marriott Atlanta Downtown 


W Sydney at the Ribbon Darling Harbour 


W Noida-Delhi NCR

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