For the first time, a furniture brand finds a place in the oldest Parisian square with a space dedicated to design professionals, confirming the internationalization process of the famous Italian brand.

November 2022 – Paris. For the first time an Italian outdoor furniture brand conquers the most iconic arcades in Paris. At21 of Place des Vosges, Talenti Outdoor Living, top brand in the high-end outdoor sector, inauguratesTalenti Studio Paris: a sophisticated lounge for professionals in the sector but not only. Designed by the well-known Italian architect and designer Marco Acerbis, Talenti Studiooffers professionals and stakeholders the opportunity to first hand touch the materials, verify their quality, comfort and discuss design all-round, obtaining comprehensive advice.

The inauguration of Talenti Studio Paris, which coincides with the holding of EquipHotel(where the company will be present with a stand with the latest news), confirms the commitment of the brand in the transalpine territory which represents the first European market and is part of a precise internationalization strategy that in a few months has seen the opening of flagship stores also in the Netherlands and Spain.

The location

Located in the Marais district, Place des Vosges certainly needs no introduction as it is the oldest square in the capital. Baptized as the first royal square,it was inaugurated in 1612 on the occasion of the equestrian show organized to celebrate the wedding of Louis XIII of France with Anna of Austria. On the ground floor, there are arcades and in the middle of the square, there is a garden, a square, which takes its name from the equestrian monument dedicated to Louis XIII that is inside. Today the square represents a strategic point, a very central and sophisticated cultural and aesthetic crossroads which perfectly embodies the haut de gamme spirit of Talenti.

The architectural project

“Talenti Studio Paris is above all a meeting place-explains Marco Acerbis. A place to exchange ideas, discuss, touch materials and finishes and experience the great comfort of the Talenticollections. A place where the product is not exhibited just to be sold; here the design idea prevails. We imagine the future by looking at the present, talking to each other and finding together the most suitable solution for the customer. It is also a place of comfort that allows the visitor to comfortably sit on some of the best seats of the Talenti, thus inserting moments of relaxation in the daily work intensity. “The space, about 60m2, was created with a great dynamic spirit: the collections and accessories will alternate to represent the different styles of outdoor living proposed by Talenti.

The concept

Talenti Studio is not a showroom, but a lounge for professionals that can only be visited by appointment. A space born from the desire to create a meeting and confrontation place for all specialists operating in the world of design and architecture. A place to develop projects and shape them through personalized advice from the Talenti staff. Talenti Studio boasts an original material library that allows the developer/ architect / designer to come into direct contact with materials, one of the hallmarks of the brand that has been offering innovative, sophisticated, and sustainable solutions for years. Aimed at all those who identify with values such as elegance, quality, uniqueness and who seek in a project the message of aesthetic peace which is the very essence of outdoor furniture. From contract to residential through catering and boating, Talenti anticipates trends and meets the needs of a constantly evolving market without giving up experimentation.

Internationalization

Talenti Studio Paris is an investment that underlines the importance of the French market to the brand: “Distribution is a very important asset for Talenti-explainsEdoardoCameli, Commercial Director of the brand-and in recent years the brand has strengthened its offer in terms of product lines, completeness of offer and variety of finishes. The opening of this space dedicated to professionals is part of a large-scale internationalization strategy, marking our desire to qualify the visibility and availability of our proposals on the territory, with the aim of enhancing the dialogue with Parisianprofessionals, but not only. After Brexit, Paris is replacing London as the hub of the European project and despite the delicate international situation, this market is really giving us a lot of satisfaction. Talenti Studio Paris also thanks to the vision of Marco Acerbis who has collaborated with us since the beginning of our entrepreneurial adventure, was conceived to fully represent the distinctive characteristics of the brand, offering its customers fundamental synergies and service based on attention. to the details, experience and listening. The new space represents a challenge that goes beyond the classic single-brand store, focusing on the exclusivity of direct dialogue with professionals; a further step forward to be effective in the most strategic markets for the company by finding increasingly innovative and pragmatic communication channels “.

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