New look, ahoy!: Mondrian London revamped to reflect maritime design
The iconic Mondrian London invokes maritime symbolism in new design under the Sea Containers London moniker
The famous Mondrian London has become Sea Containers London, and the new name reflects a shift in design and brand identity that is more in line with the hotel’s maritime theme. The hotel, which sits on the banks of the Thames, will invoke the nautical spirit in its new incarnation. We find out more.
Mondrian London becomes Sea Containers London
As part of a new management strategy under the Lore Group, the iconic Thameside Mondrian London hotel will begin its new life as Sea Containers London.
The name came into effect on Jan 19 of this year, marking a new start for the hotel in 2019.
The hotel is notable for its riverside location, as well as for its prominent facade, which overlooks the river Thames.
Famous designer Tom Dixon was responsible for the original design of the hotel. Much of his thoughtfully crafted interiors will remain the same, but will have been upgraded to fit in with the new brand identity that has come with the Sea Containers name.
Fresh new look and feel
The hotel will channel the nautical and maritime energy that surrounds it in its setting by the Thames.
A new brand identity will focus on interpreting seafaring symbols in a fun and friendly fashion, and installations such as an oversized chain link in the lobby will be executed in bright blue as opposed to the rusted metal you would expect to find on the real-life version.
This playful attitude can also be seen in the guest rooms, where bold colours such as bright pink, and art deco touches like patent mirrors with curved edges and luminous strip lighting are contrasted with muted greys and upholstered panelling behind the beds to create a comfortable yet quirky interior.
Another feature of the rebrand will be a new set of staff uniforms, which will be designed to hark back to the famed era of the first luxury transatlantic sea crossings.
Sea Containers Hotel sets sail
Billy Skelli-Cohen, CEO of Lore Group which has taken over the management of the property, said, “We’re very excited about this new era and next step in the hotel’s story. Our incredible hotel team will continue to offer guests an unrivalled experience at Sea Containers London.”
“We have lots of initiatives in the pipeline and look forward to welcoming all our guests in 2019 and beyond,” he added.
The Sea Containers Hotel will continue to operate the Sea Containers Restaurant and the 12 Knot rooftop bar, which provides guests with panoramic views out over the Thames.
Let’s take a look at a few other projects currently underway in London:
Hotel Indigo London Barbican
Twenty Grosvenor Square, a Four Seasons Residence
Intercontinental London the O2
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