MP Hotels to launch Club Sei lifestyle resorts by late 2019
Ms. Roula Jouny of the Club Sei brand
FTI Group expands its portfolio with the launch of the Club Sei lifestyle brand under its MP Hotels umbrella.
The lifestyle brand will be geared towards families and younger guests and will operate in various destinations around Europe.
Club Sei to diversify MP Hotels’ collection of brands
With four brands already operational, the time is ripe for MP Hotels to launch a fifth.
This launch is part of the continuing growth of the FTI Group, which runs MP Hotels, and will cater to young families, offering them a hassle-free, all-inclusive hotel experience in various destinations around the world.
MP Hotels currently operates 70 hotels in 11 different countries, and Club Sei will no doubt be popular with MP Hotels’ base of German customers.
A new type of club resort for the modern traveller
Reinventing the all-inclusive resort is no easy feat, but Club Sei aims to do just that.
Billed as “an all-experiences-included club concept that caters to modern travellers and families looking for a customized and contemporary hospitality experience in interesting beach destinations”, the new brand will reflect many of the current hotel trends, such as remote working, a focus on wellness and lifestyle experiences.
At the same time, Club Sei will offer many of the elements that make resorts what they are, like fun activities for all the family, collective dining areas and evening entertainment.
Roula Jouny, CEO of MP Hotels, said, “I’m thrilled about Club Sei and the potential it has to revive the more traditional club concept by attracting the new generation and the modern traveller.
Club Sei to debut in Turkey and the Canaries
Club Sei will be rolled out from late 2019 onwards. Initially, its presence will be mainly in the popular family holiday destinations of Turkey and the Canary Islands.
A number of existing properties in Turkey and the Canaries will be rebranded into Club Sei resorts, some of which include the 281-key Club Sei Marmaris, the 772-key Club Sei Belek, and another location in Lanzarote.
Let’s take a look at a few other projects currently underway in Europe:
The Student Hotel Wien
NHow Amsterdam Rai
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