Once overhauled, the Earth Holding-developed site will be managed by UK-based operator, Kew Green Hotels.
The refreshed complex will feature a collection of villas and apartments totalling 206 keys, waterfront dining, a spa, conference and events spaces and a kids club.
Located within more than 1,000 hectares of forest and leading to a private beach, the luxury resort is 45 minutes from Casablanca and just over an hour from the city’s international airport.
As the first eco-village in Africa, Azembay has been built to international energy efficiency standards and integrates a 360-degree approach to sustainable development with locally made furniture and furnishings.
The partnership between Earth Holdings and Kew Green Hotels intends to build an international brand which provides a sustainable experience. Azembay will be the pilot project of this brand, the first to be developed globally, which will focus on making sustainability and well-being the essence of a new travel experience.
Azembay will be autonomous both in terms of water and energy supply, producing its own drinking water, vegetables through a permaculture field and school, fishing boats, an animal farm which will cater for the five restaurants of the village and supply a basis for activities both for adults and the kids’ club.
The spa will be at the centre of the experience and will feature treatments using Moroccan organic products, including argan oil and hammam and scrubbing rituals. Additionally, the resort will be car-free with green mobility including horses, mule carts, and electric vehicles.
Chris Dexter, CEO of Kew Green Hotels, said: “We are delighted to welcome Azembay into our family of hotels as we continue to expand our international hotel portfolio. At Kew Green Hotels, we set ourselves apart by combining years of experience with strong commercial awareness to deliver operational excellence and industry-leading profit delivery for hotel owners and partners.”
Upcoming hotels which the UK firm is also due to manage are: Cassia by Banyan Tree Ram Intra, a 220-key site due to appear in Bangkok, Thailand in Q4 this year; Light Human Hotel Paris, set to deliver 120 rooms to the French capital in Q4 2024; and from the same brand, the 180-key Light Human Hotel Curitiba will arrive in south Brazil in 2024.