Minor Hotels has revealed the signing of its first NH Collection property in the United Arab Emirates.

NH Collection La Suite Hotel, Dubai will be part of the 46-storey mixed-use Sidra Tower development on the city’s Sheikh Zayed Road.

Accommodation range

With 265 keys the hotel will offer a range of accommodation options, including guestrooms, suites and one, two and three-bedroom apartments. Among the featured facilities are an all-day dining outlet, lobby lounge, kids’ club, meeting spaces, a gym and recreational spaces, along with leasable retail areas.

The site will be operated by Minor Hotels from Q1 2023 and will undergo an extensive renovation before being launched with the NH Collection flag later in 2023.

Expanding brand

Centrally located, the property has been operating since 2010 in Sidra Tower, which also includes offices, retail shops and restaurants. It is adjacent to the upscale residential cluster of Dubai Marina and Media City, and is designed to appeal to both leisure and business travellers.

The addition of the property signals Minor Hotels’ ongoing commitment to expanding NH Hotel Group’s brands outside its traditional areas of operation in Europe and the Americas and to offer travellers elevated comfort in strategic locations in core international destinations.

Prime location

NH Collection La Suite Hotel, Dubai is owned by His Excellency Ali bin Khalfan Al Mutawa Al Dhaheri, the founder – chairman of ABK Investments and Ali & Sons Holding, an Emirati family-owned conglomerate. Saeed Al Dhaheri, MD of ABK Investments said: “This property provides a destination that caters to family needs for their holidays or even long term stays when in Dubai. His Excellency Ali bin Khalfan Al Mutawa Al Dhaheri is proud to have taken this positive step with Minor Hotels, supporting our real estate investment strategy in the tourism and the hospitality sector, and contributing to the overall growth of the UAE economy.”

Dillip Rajakarier, group CEO of Minor International and CEO of Minor Hotels, commented: “This project offers an exceptional opportunity to establish the NH Collection brand in a prime location with great brand visibility on Dubai’s major thoroughfare, the Sheikh Zayed Road. We are pleased to grow our strategic partnership with His Excellency, Ali bin Khalfan Al Dhaheri to bring Minor Hotels’ urban brand with European roots to Dubai.”

Middle Eastern expansion

Fellow Minor Hotels brand, NH Hotels, is about to make its own debut in Dubai with the imminent opening of the 533-room NH Dubai The Palm which will be part of Seven Hotel & Apartments, a mixed-use development consisting of a hospitality tower and a residential tower.

Elsewhere in the Middle East, NH Collection will soon have an extra two sites in Doha, Qatar. NH Collection Doha Oasis Hotel & Beach Club is a conversion of the existing Oasis hotel which will be completed by the end of this year. The fully redeveloped site will have 300 spacious guestrooms, across a mix of superior and deluxe rooms and suites.

Plus The Vyra Suites NH Collection Doha will be arriving in January 2023. A serviced apartment property located in West Bay, Doha’s prominent business district, the new-build 44-storey property will be comprised of one-bedroom, two-bedroom, and three-bedroom apartments as well as a restaurant, coffee shop, fully equipped gym, indoor swimming pool, kids’ club, teens room, and a number of meeting rooms.

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