Minor Hotels to make Italian Alps debut

Image © NH Collection
Minor Hotels Europe & Americas will be bringing its NH Collection brand to the Italian Alps with the planned opening of NH Collection Alagna Mirtillo Rosso in March 2025.

Extensive renovation ahead

The hotel is located in the heart of the Pennine Alps, on the Swiss-Italian border. The new hotel is a pre-existing four-star property, which will undergo an extensive renovation and open in the coming months. 

NH Collection Alagna Mirtillo Rosso is located in the town of Alagna Valsesia, at the foot of Monte Rosa. The hotel is just a few minutes from the Alagna, a cable car, which takes visitors to the Monte Rosa Ski ski hotel, an area that links three valleys– Valsesia Valley, Gressoney Valley and Champoluc Valley, where ski enthusiasts can enjoy 150 kilometres of slopes between Piedmont and the Aosta Valley.

This hotel has 56 guest rooms, a wellness centre with spa divided into an adult-only area of 300 square metres with an indoor and outdoor pool, a salt flotation pool, a whirlpool, two saunas, a Turkish bath, experiential showers and four treatment rooms; and another area of 400 square metres for families with an indoor and outdoor pool. 

In addition, guests can enjoy the spacious garden, which has a children’s play area and sun loungers. The hotel offers breakfast, lunch and dinner in its restaurant, with the option of a full board and a la carte menu.

Minor portfolio strengthens

Lara Ponti, owner of Hotel Mirtillo Rosso, commented: “The collaboration with Minor Hotels is a great opportunity for Mirtillo Rosso, the people who work here and all of Valsesia.

“Being part of such a relevant international group is an opportunity for development, but also a recognition of the value and beauty of this side of Monte Rosa. With the Minor group, I share the search for a sustainable business model, with strong values and deep local roots, through a focus on people and respect for the environment.”

This acquisition strengthens the portfolio of the NH Collection brand, which is celebrating its tenth anniversary and is present in Italy with 17 hotels in the country’s main cities: Rome, Milan, Florence, Venice, Taormina, Genoa, Verona and Turin, among others.

In total, Minor Hotels Europe & Americas has 60 properties in Italy under the Anantara, Tivoli, Avani, NH Collection, nhow and NH brands.

Please note: Information regarding project details—including but not limited to opening dates, room counts, and branding—for hotels under development can change as projects progress. The information in this article reflects the most accurate details available at the time of writing and may not be updated afterward.

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