Mexican Marriott to be transformed into an all-inclusive

Affiliates of Black Creek Mexico’s investment platform, Alojica, have acquired a Marriott International site on Mexico’s Pacific coast with a view to repositioning it.

The 433-room Marriott Puerto Vallarta Resort & Spa is managed by a Marriott International affiliate under a long-term Marriott Hotels & Resorts agreement.

All-inclusive plan

Alojica plans for the property to undergo a transformational capital improvement plan to convert the property into an All-Inclusive by Marriott Bonvoy hotel.

Planned improvements include a comprehensive renovation of all guestrooms and the addition of swim-up pool rooms, a reimagination of the food and beverage offerings, and a new master plan to expand and enhance the hotel’s pools, spa, fitness, landscaping and other recreational amenities around newly designed public areas.

Current profile

Situated in Puerto Vallarta and overlooking the Bay of Banderas, Marriott Puerto Vallarta Resort & Spa currently features 433 guestrooms and suites, six restaurants and bars as well as 8,800 sq ft of meeting space spread over five hectares of prime beachfront land.

The hotel is located in the exclusive Marina Vallarta area, a few minutes away from the Puerto Vallarta International Airport and downtown Puerto Vallarta.

Personalised experience demand

Brian King, president of the Caribbean and Latin American region for Marriott International, said: “Alojica’s acquisition marks an exciting time for Marriott as we continue our focus on transforming the all-inclusive segment throughout the Caribbean and Latin America.

“As travellers crave immersive, personalised, and stress-free experiences, Marriott has been meeting customer demand with fresh, elevated all-inclusive offerings that cater to guests looking to relax and enjoy our properties and explore local cultures by going beyond the gate. We were impressed by Black Creek Mexico and Alojica’s vision and are thrilled to work alongside them as they bring the evolution of the Marriott Puerto Vallarta as well as the Westin Puerto Vallarta to life.”

Fastest growing segment

Marta Molina-Seal, managing partner of Alojica, commented: “All-inclusive resorts are among the fastest growing hotel asset classes globally and in Mexico in particular, and we are very excited to join forces with Marriott International to accelerate their All-Inclusive by Marriott vision.

“Together with the neighbouring The Westin Resort & Spa, Puerto Vallarta, which we acquired last year and where renovations are underway, Marriott Puerto Vallarta will redefine the guest experience with the introduction of new and complementary all-inclusive offerings over the next few years. These investments are part of our strategy to create, through value-add strategies, a large-scale portfolio of institutional-quality resorts throughout Mexico’s primary tourism markets.”