At the recent TOPHOTELPROJECTS World Tour event in New York city, we caught up with TOPHOTELNEWS leader . At the event, which was held in the trendy Standard High Line Hotel on November 15th, was in attendance at the event for the first time and moderated the panel discussion entitled “Hotels & sustainability: PR slogan or genuine movement?”. Hoover is an independent hospitality consultant and runs her own interior design company, Co. She previously worked for Starwood Hotels and Resorts for 11 years before leaving to set up her own firm last year when Starwood was bought by Marriott, making Marriott the world’s largest hotel chain. She works across the board in all aspects of design within the hospitality industry, and is passionate about working with hotels and resorts.
Hoover cites a project that she worked when she was with Starwood as one of her career highlights. The historic Sheraton Park Lane in London, built in 1927, underwent massive renovations that revitalised the iconic property and brought it back to its original grandeur. Hoover said that she was immensely proud of being part of the world-famous hotel’s transformation and that it was a privilege to work on it and to go out of her time with Starwood on a high.
As far as industry challenges are concerned, Hoover thinks that the commonly cited issue of brand proliferation is in fact not the main challenge facing the hospitality industry, and that instead hoteliers and designers alike should be focusing on creating the best possible experience for the guest. She feels that if this facet of the hospitality industry is the main priority of everybody involved in all aspects of the development and running of a hotel, then everything else will fall into place, including return on investment for the hotel owner.
Talking about the future of the industry, Hoover finds the many changes affecting the industry in terms of new trends in both lifestyle and travel a source of inspiration for the hotel world. She is excited by the opportunities that new forms of living bring to the table, and feels that the hospitality industry needs to keep its eye on what the customer needs in order to ride the changing tide that the hotel sector is experiencing.