Hilton’s Hampton by Hilton, which is a global value hotel brand that is known throughout the world for its commitment to service, and its partnering Asset Management Group today celebrated the hotel brand’s very first debut property in the Middle East market: the Hampton by Hilton Dubai Airport.
This property is a contemporary 420-room hotel, and it now ranks as the world’s single largest Hampton by Hilton to date. It features a prime location that is just a few minutes away from the Dubai International Airport and is also close to the Dubai Airport Freezone Authority (DAFZA). This new property brings Hampton by Hilton’s signature value-added services and amenities to this booming region for the first time. As is standard for the brand, the new hotel will offer a free, hot breakfast with healthy options that will be included for guests with every stay, a 24/7 business center, complimentary Wi-Fi, and spacious rooms that will be fitted with Hampton’s signature beds.
This property has, of course, been tailored to meet the expectations of the regional market. As such, the Hampton by Hilton Dubai Airport will also boast a large infinity pool surrounded by green landscapes as well as a state-of-the-art rooftop gym that will feature panoramic views of the Dubai skyline. Guests will immediately feel at home with the property’s warm and modern interiors, flowing with natural light and complemented by touches of lavender, gold, and locally inspired artwork that adorn the hotel walls and corridors.
Rising Demand in a Growing Region
Hampton by Hilton aims to serve the region’s growing demand for mid-market hotels, particularly among millennial travelers, who are increasingly prioritizing value in their search for accommodation. A recent survey of just over 1,000 respondents conducted by Hilton in partnership with YouGov found that when choosing between two destinations, almost half (44%) of UAE travelers were likely to base their decision on overall travel cost.
According to global professional services firm PricewaterhouseCoopers (PwC), the reason for this shift in demand is multi-layered and includes the rise of the affluent middle class. This combined with the region’s preparation for mega events, such as the Expo 2020 in Dubai, the trim down of corporate travel budgets, and evolving consumer behavior has made it imperative that GCC countries widen their accommodation choices to include budget-friendly hotels, PwC reports. And the industry is responding — a separate 2017 predictions report by Deloitte estimates that nearly a quarter (23%) of hotel rooms under development in Dubai between 2017 and 2020 fall within the mid-market sectors.
“This new launch is a testament of our continuous partnership with Hilton. The new development will add to our existing portfolio of hospitality projects across Dubai which will also help diversify the city’s hospitality landscape in line with the Government of Dubai’s vision of increasing the number of affordable offerings for guests,” HE , CEO of Asset Management Group, said.
Hampton by Hilton Dubai Airport also welcomes the first appointed Hilton female general manager in the Arabian Peninsula, Nayla Chowdhury, demonstrating the hospitality group’s commitment to diversifying its leadership and supporting the career development of women in the hospitality sector.