Middle East, challenging but promising according to Isabel Pintado
Isabel Pintado, Senior Vice President at Wilson Associates, analyzed the different aspects of Middle East and Africa in connection with design and economic challenges at TOPHOTELWORLDTOUR Dubai
Pintado is clearly incredibly passionate about design, and has trouble choosing a career highlight because of the joy she takes in both the challenges and successes of designing for hospitality. Whether small or big, each project has something positive to take away from it. Personally rewarding projects have included small-scale works for charities, but large-scale hotel development and branding projects in the Middle East have also given Pintado great satisfaction.
As far as projections for the future go, Pintado asserts that the Middle East and Africa are rife with opportunity for design and designers. However, she doesn’t see it as all plain sailing going forward and does think that the industry will face something of an uphill battle in the years to come, mainly due to the slight decline in the economy. But no doubt good things lie ahead, as Pintado seems the eternal optimist.
The next TOPHOTELPROJECTS World Tour event will be held in New York on November 15th. Following up on the popularity of the recent Dubai event, this New York affair is a can’t-miss day.
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