Luxury background
An Italian national, Massimo Brancaleoni, who most recently held the position of Senior Vice President Sales and Revenues at Silversea Cruises, brings over 25 years of commercial experience to his new role as Chief Commercial Officer.
Massimo spent a significant part of his career, a total of 20 years, with the cruise ship company Costa Crociere. He began as Pricing & Revenue Management Director, and then progressed to become Vice President Asia Pacific Operations, Vice President Worldwide Sales Services and was later promoted to Senior Vice President Global Sales.
Throughout his various positions, he worked in locations such as Paris, Genoa, Hong Kong, Madrid, Miami and Monaco.
Brancaleoni was educated at the University of Economics in Genoa and the IESE Business School in Barcelona. Since 2022, he has been a guest lecturer in the Economics of Cruise, Ferry and Yachting Industries at Università degli Studi di Genova.
He will be replacing Amanda Elder, who is leaving Kempinski to pursue other opportunities.
New global strategy
“We are thrilled to welcome Massimo, a seasoned tourism leader with an international background and immense strategic expertise. With his in-depth knowledge in Pricing & Revenue Management, Commercial Planning and Operations as well as in Digital Transformation, he will be a great asset to Kempinski in shaping the growth and success as we move into a new era,” states Barbara Muckermann, Chief Executive Officer Kempinski Group.
“At the same time, we thank Amanda Elder for her incredible commitment to our company over the past nine years and her outstanding motivational and inspiring leadership. We wish her only the best of success for her future and look forward to welcoming her again as a guest in one of our hotels around the globe.”
“I am very honoured to join Kempinski Hotels at this exciting point in time”, says Massimo Brancaleoni on his appointment.
“As the company is working on a new global strategy and will be reviving the brand over the coming years, I am more than happy to be part of this journey and to shape the future of this iconic luxury hotel group as we move forward.”
Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Today the Kempinski Group operates 81 hotels and residences in 35 countries and currently has more than 26 prestigious projects under development around the globe.
