Marriott welcomes luxury Vietnam trifecta

Pictured: rendering of The Luxury Collection Resort, Hon Thom Island. Image © Marriott International
Marriott International has signed agreements to open three new luxury resorts in Vietnam, two of which are brand firsts.

The expected national debuts are for the Ritz-Carlton Reserve and The Luxury Collection lines, for sites on the Hon Thom Island in Phu Quoc.

Third JW Marriott

Additionally, Marriott also unveiled Vietnam’s third JW Marriott hotel set for Trang An, the UNESCO World Heritage destination in northern Vietnam.

The agreements were signed by president and CEO of Marriott International Anthony Capuano during a recent visit to the country. He was joined by the company’s president for Asia Pacific (excluding China) of Marriott International, Rajeev Menon, and area vice president for Thailand, Vietnam, and Cambodia, Jakob Helgen. The developers involved were represented by Vu Quang Hoi, chairman of Bitexco Group, and Sun Group chairman Dang Minh Truong.

Trang An resort

Slated to open in 2028, JW Marriott Trang An Resort & Spa is being developed by Bitexco Group, which also owns JW Marriott Hotel Hanoi. Nestled amid wetlands and hills, this luxury retreat includes 150 spacious rooms and suites, plus a collection of 35 one- and two-bedroom villas, with options for private pools.

Plans for the resort also include two restaurants, a café, lobby lounge and two bars, while leisure facilities are expected to include two pool zones, the brand’s signature Spa by JW with six treatment rooms, a fitness centre, kids’ club with outdoor playground, and a recreational activity centre. In addition, the hotel is slated to feature 850 sq m of event space, comprising a 500 sq m ballroom and two meeting rooms.

Luxury Collection site

Owned by Sun Group, The Luxury Collection Resort, Hon Thom Island will be part of The Luxury Collection brand and is slated to open in 2029. Located on the northwest coast of Hon Thom Island, this luxury resort expects to feature 305 rooms and suites, ranging from 50 to 250 sq m and includes family accommodations.

The resort will also encompass two pool areas, a kids’ club, activity centre, fitness centre and a spa with seven treatment rooms, whirlpools, saunas and steam rooms. Six restaurants and bars will offer diverse dining options, and 1,690 sq m of flexible event space includes a 900 sq m ballroom and three smaller function rooms. Sun Group also owns JW Marriott Phu Quoc Emerald Bay Resort & Spa.

Ritz-Carlton Reserve

Anticipated to open in 2028 and slated to be designed by Bill Bensley, the new Ritz-Carlton Reserve, Hon Thom Island is set to immerse visitors in a private world of luxury and natural beauty. Located close to the south tip of Hon Thom Island, with sea views of Phu Quoc’s southern archipelago, the resort expects to offer a curated collection of 40 pool villas.

Plans also include two resort pools, a spa, salon, fitness centre, three restaurants, three bars and Jean-Michel Cousteau’s Ambassadors of the Environment educational programme for kids, which will feature a two-storey activity centre and garden. The resort is also slated to feature a 300 sq m event space suitable for beach front weddings. This resort is also owned by Sun Group.

Growing market

Marriott’s Menon commented: “We are delighted to continue expanding our portfolio in Vietnam, particularly in the luxury space.

“Vietnam is a growing market for luxury travel, with rising demand from both international and domestic sectors. For overseas guests, Vietnam’s status as a destination with many natural and cultural wonders makes it ideal for visitors seeking one-of-a-kind experiences. The country’s domestic market interested in luxury travel is driving a rise in demand for global luxury brands. These signings further underscore our commitment to the future of hospitality and luxury in Vietnam.”

Vietnamese snapshot

These signings add to Marriott’s pipeline in Vietnam, accounting for more than 50 properties in the country.

Today, Marriott operates close to 20 properties in the nation, across eight brands and 10 destinations.

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