Marriott to bring W Hotels brand to Playa Del Carmen, Mexico in 2023 [Construction Report]

Marriott International signs agreement with Fibra Inn for 218-room, oceanfront W Playa del Carmen expected to open in 2023.

An early rendering of the new W project in Playa del Carmen. (Photo: Marriott)

Marriott International signs agreement with Fibra Inn for 218-room, oceanfront W Playa del Carmen expected to open in 2023.

Marriott International has signed an agreement with Fibra Inn to bring the W Hotels brand for the first time to Mexico’s Yucatan Peninsula. The property is expected to rise on an oceanfront site in Playa del Carmen within walking distance to entertainment, upscale shopping and restaurants.

“We are excited to work with hotel developer Fibra Inn to open a cutting-edge W hotel in Playa del Carmen, a destination ready for the brand’s bold design, signature Whatever/Whenever service and innovative programming,” said Laurent de Kousemaeker, Chief Development Officer, Caribbean and Latin America for Marriott International. “This important signing underscores the impressive growth of our luxury portfolio in the region – and across Mexico.”

When the 218-room hotel opens in 2023, it is expected to provide Playa del Carmen visitors an exciting, new lodging option that embodies the W Hotels brand’s “work hard, play hard” philosophy. Fibra Inn’s plan calls for multiple food and beverage venues both indoors and out; a signature WET Deck (pool deck); AWAY® Spa; FIT ® Fitness Centre, as well as a beach club and rooftop bar. For corporate and social events, the property is also slated to feature 500-square-metres of meetings and events space.

“Our plan for the W Playa del Carmen is critical to our goal to diversify the beach destination’s lodging base, which currently lacks quality luxury lifestyle properties,” Oscar Calvillo, Fibra Inn’s CEO said, which own several properties in the destination. “This project will elevate the offering in this prime destination with this fun and energetic brand.”

[showlayout id=497250]

 

Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, is disrupting and redefining the global hospitality scene.

Found this data interesting?

Start a free trial of THP’s database with over 8,500 hotel projects and key contact details.

Related Articles

Aldar to upgrade and rebrand hotels

Abu Dhabi investor Aldar has opted to sign more of its properties to international hotel brands, as the emirate looks to substantially increase its tourism arrivals...

TFE Hotels signs New Zealand partnership

Australia's TFE Hotels is no stranger to international business, having long established its brands in Europe. Now it has added more sites in New Zealand...

Marriott to open five more properties in Indonesia

Marriott International, Inc. and PT. Pakuwon Jati Tbk. have announced a signed agreement to develop five additional properties, comprising more than 1,300 rooms across Indonesia. ...

Newsletter

You are currently viewing a placeholder content from Default. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.

More Information