Marriott signs Autograph for Alula

Pictured: rendering of Autograph Collection by Marriott Alula.
Marriott International has signed an agreement with Alula Development Company, fully owned by Saudi Arabia’s Public Investment Fund (PIF) to open an Autograph Collection property in the Middle Eastern nation.

Expected to complete in 2025, Autograph Collection by Marriott Alula will be located in the heart of downtown Alula in the Saudi northwest.

Central site

The Autograph Collection hotel will be situated in central Alula, adjacent to the Alula Museum and opposite the Alula Farmer’s Market.

Plans for the hotel include 250 rooms and suites, and extensive recreational and entertainment offerings including four dining venues, a spa, swimming pool, fitness centre, business centre, meeting facilities and retail space.

Distinct design

Chadi Hauch, regional vice president, lodging development, Middle East, Marriott International, said: “We are delighted to work with AlUla Development Company to bring Autograph Collection Hotels to an exciting destination for global travellers to discover in Saudi Arabia.

“Autograph Collection Hotels feature curated properties that celebrate individuality, and Alula is an ideal fit with its unique sense of place and history. We look forward to bringing a distinct perspective on design and hospitality to this thriving area.”

Aligned collaboration

Naif AlHamdan, MD of Alula Development Company, added: “We are thrilled to partner with Marriott International to open an Autograph Collection Hotel in AlUla. This collaboration aligns with our objective of enhancing the hospitality, tourism and real estate offerings in AlUla and ensuring unforgettable experiences for our visitors.

“Alula Development Company is committed to building on AlUla’s extraordinary heritage, history and natural beauty through sustainable development and will contribute to the economic diversification and tourism goals of the Kingdom, in line with PIF’s strategy and Vision 2030 – and this is just another step in that direction.”

National pipeline

Autograph Collection’s portfolio currently features over 290 hotels globally. Each hotel is a product of its individual founder’s vision, making each hotel singular and unique.

The brand’s Saudi pipeline includes two more sites, the 141-key Samhan Heritage Hotel, Autograph Collection, coming to Riyadh in Q2 2024, and the 66-room Autograph Collection Sindalah Island Neom taking shape in the new Neom urban area for a Q3 2024 opening.