Marriott seals new Neom pair

Pictured: rendering of W Hotel Trojena. Image © Marriott International
Marriott International has signed an agreement with new Saudi Arabia urban area Neom to open two luxury properties in Trojena, the city’s mountain destination.

The site, located in the north-west region of the country, will welcome W Hotel Trojena and JW Marriott Trojena.

W plans

The W Hotel in Trojena is anticipated to feature 236 guestrooms, including 47 suites, with uninterrupted views of the mountains and a freshwater lake. Design plans for the property comprise signature brand spaces including a Living Room, Wet Deck, W Lounge, Away Spa and Fit fitness centre. The hotel is also expected to offer four dining destinations and retail space.

The property will be situated within the region’s Lake Village which aims to deliver exclusive residential, hospitality and commercial experiences directly at the water’s edge. The 2.8-km-long architectural lake will be a destination that is expected to feature an enchanted forest and adventures on the waterfront. The Lake Village will also be home to a range of retail and dining offerings, fresh food and shopping markets and entertainment areas.

JW’s water world

The ultra-luxury JW Marriott Hotel will be situated in The Bow which is anticipated to be a futuristic water world which will combine nature with technology to make for a unique living environment. Immersed inside the Lake and surrounded by a mountainscape, the substructure will be designed to withstand the weight and pressure of the surrounding water while remaining spaces will be adaptable to allow for multi-season use including an atrium capable of hosting large scale events.

Plans for the hotel include 500 luxury rooms and suites, and extensive entertainment and recreational offerings including a ballroom, meeting spaces, five dining venues, a fitness club, a kids club, swimming pools and a spa.

High anticipation

Chadi Hauch, regional vice president, lodging development, Middle East at Marriott International, said: “We are excited to work with Neom to develop these two exciting properties in one of the most highly anticipated developments in the world.

“W Hotels continues to redefine the luxury hospitality sector, and Neom is an ideal fit with its vision centred around innovation, creativity, design and exploration, while JW Marriott, one of our flagship brands, will bring its legacy of extraordinary hospitality, thoughtful design and enriching experiences.”

Shared vision

Philip Gullett, executive director of Trojena, commented: “With its central location, high elevation mountain landscape up to 2,600 m, and natural surroundings, Trojena redefines the understanding of ultra-luxury hospitality and mountain tourism. We are delighted to have two of Marriott International’s iconic brands at the forefront of luxury travel, W Hotels and JW Marriott, join us to elevate the travel experience for discerning guests.”

Chris Newman, executive director of Neom hotel development, added: “JW Marriott and W Hotels are two powerful and purpose-driven brands, carefully tailored to meet the expectations of the next generation luxury traveller.

“The JW Marriott will be paramount in positioning Trojena as a class-leading venue for major global conferences and exhibitions, as well as high profile events, while W Hotels will transform the way visitors of our mountain destination enjoy entertainment, culture, and culinary experiences. Marriott International shares our vision for shaping a new frontier for the industry, and we look forward to strengthening our relationship by bringing two of its renowned hotel brands to Trojena.”

Sindalah sites

As well as the Trojena pair, Marriott International is providing several sites for Sindalah Island, another part of the Neom development.

These include the 66-room Autograph Collection Sindalah Island Neom and the 70-key The Luxury Collection Sindalah Island I Neom, both due for delivery in Q3 2024.