Marriott International’s EDITION adds its first West Coast location
Splendid views from the West Hollywood EDITION. (Photo: EDITION Hotels)
The hotel, which deals heavily in luxury and glamour, has 140 guest rooms as well as 50 suites and is in the heart of West Hollywood, a historic area for the entertainment industry.
Marriott International’s EDITION brand now has its first location on the West Coast, and it’s an iconic one.
The West Hollywood EDITION is being billed as the first true luxury hospitality experience on the Sunset Strip, one which offers the excitement and energy of the cultural revolutions that took place there in the ‘60s, ‘70s, and ‘90s. It is unclear what happened there in the ‘80s.
Anyway, Ian Schrager is partnering with Marriott International on the property which will feature 140 guestrooms and 50 suites, as well as 20 residences that will sit high atop the property.
A new West Hollywood renaissance
As Los Angeles continues evolving into a world-class city for art, fashion, food and technology – in addition to maintaining its reign as the world’s entertainment capital – the spotlight is also shining on one of its iconic areas — West Hollywood.
Nestled between Beverly Hills and Hollywood, the small city was home to restaurants and nightclubs favoured by movie stars in the ‘30s and ‘40s.
Next, it was the Rat Pack’s stomping grounds in the ‘50s. The site where the hotel now sits was once occupied by the restaurant Scandia, where Frank Sinatra had a private office and his own shower upstairs. As a college student, Schrager himself witnessed its first renaissance in the late ‘60s and early ‘70s.
In 1996, Schrager led Sunset Boulevard’s second rebirth with the opening of the Mondrian, a hotel which defined the boutique hospitality category for the area.
Nearly a quarter-century later, he is returning with ambitions to drive a third renaissance with this new EDITION luxury urban resort, which is steeped in California’s history.
More About EDITION Hotels
EDITION Hotels is a special luxury collection of unique properties, boasting the best of the cultural and social milieu of both time and location.
Conceived by Ian Schrager in a partnership with Marriott International, EDITION aims to combine the personal, intimate, individualized experience that Ian Schrager is known for, with the global reach, operational expertise and scale of Marriott.
The authenticity and originality that Ian Schrager brings to this brand coupled with the global reach of Marriott International results in a truly distinct product sets itself apart from anything else currently in the marketplace.
ABOUT THE CHAIN
Marriott has teamed up with visionary hotelier, Ian Schrager to create the new lifestyle hotel brand, EDITION.
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