Marriott Hotels Flips Design on Its Head, Literally, with #MGravityRoom
Marriott Hotels, the flagship brand of Marriott International, unveiled its #MGravityRoom, an interactive replica of the brand’s evolving modern guest room designs. Visitors have the opportunity to walk into the installation where a closet, desk and TV appear to float on the walls and ceiling. A how-to on the desk will prompt guests to position themselves and capture a photo to appear as if they are walking on the ceiling of the modern guest room. When one takes photos and rotate them 90-degrees, they will appear as if one is floating upside-down within the space.
“Travelers today crave inspiration and unique experiences,” said Matthew Carroll, vice president and global brand manager, Marriott Hotels. “We see the #MGravityRoom as a creative way of showcasing the transformation of our brand and how we’re meeting the evolving needs of our guest. We have pushed the limits in our design and this allows us to have some fun with it while sharing our newest ideas.”
To bring its #MGravityRoom vision to life, Marriott Hotels worked with design teams and partners, including Marriott I + A Design Studio, Fairmont Designs, Brookline Furniture, Belstone, Wolf Gordon, Mosaic Tile Company, Historic Timber and Plank, Sandler Seating, and Designtex creating an imaginative expression of Marriott Hotels modernized rooms.
As a leader in its lodging tier, Marriott Hotels is no stranger to forging new trails and introducing new innovations to the hospitality industry. Next month, the brand will officially launch M Beta at Charlotte Marriott City Center, a “live beta” hotel where guests are invited to test the newest and best product and services concepts first-hand and give feedback in real-time. The brand also recently announced its partnership with TED, bringing new ideas and creative conversation to guests. It changed the future of in-room entertainment by forging a first-of-its-kind partnership with Netflix and last year, MarriottHotels introduced the first-ever in-room virtual reality experience.
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