Margaritaville brand heads to Mexico for first adults-only island resort

by | 20 Jul 2022 | Hotel Projects, Projects

Imagery courtesy of Margaritaville.

Karisma Hotels & Resorts and global lifestyle brand Margaritaville will open the doors to their third property under the Island Reserve brand in early 2023.

Margaritaville Island Reserve Riviera Maya will be the first adults-only all-inclusive property for the brand, with the site located on the Cancun beachside in Mexico, featuring views of the Caribbean Sea’s turquoise waters.

Different experience

Mario Mathieu, SVP business development, design and construction of Karisma Hotels & Resorts said: “As our third property to open under the Island Reserve brand, we wanted to create a new experience for our guests that is different from the others, which is why Margaritaville Island Reserve Riviera Maya is our first adults-only destination.

“Here, guests will be transported to an upscale coastal retreat where every room offers a view due to its crescent moon shape. With an unmatched all-inclusive experience filled with gourmet and immersive culinary experiences, unique beverage options, exceptional personalised service, and the first LandShark Brewery in Mexico, guests will have ample opportunity to mix and mingle with other guests with the resort’s highly social ambiance.”

Balancing comfort and luxury

The resort will boast 355 suites within 13 room categories, consisting of king and double queen rooms, all of which offer a balance between comfort and luxury with blue hues of the sea, sand, and sky serving as the backdrop.

Guests can choose from spacious King Paradise Suites, offering ample outdoor space; the exclusive Beachfront Honeymoon Suites, an ocean-front suite complete with a fully-furnished living area and wrap-around terrace; to the Oceanfront Paradise Swim-Up Studio, boasting stunning views of the Caribbean Sea and featuring a king-sized bedroom and living area that opens to a spacious decked terrace and infinity pool.

The Coral Reefer Signature Suite offers the ultimate luxury experience and is complete with signature outdoor living space that can accommodate eight, including a fully furnished terrace, an oversized private infinity pool, a custom-built gaucho style grill, and an outdoor pool table.

Gourmet dining and lively bars

Nine food and beverage locations include five restaurants: the JWB Steakhouse, where guests are​ invited to step into the ageing room where a ‘meat sommelier’ details the restaurant’s vast variety of cuts; Frank & Lola’s, an Italian trattoria serving handcrafted and authentic dishes; LandShark Brewery & Grill, serving LandShark Lager brewed on-site and a variety of freshly-grilled specialties; The Boathouse, an all-day dining venue with inventive culinary creations and an international food display; and Far Side of the World, serving the best of the Pacific Rim with unique culinary creations from faraway places.

Four resort bars comprise Salted Rim, an agave-inspired mixology bar; License to Chill Bar, Wet Feet Bar & Beachside Grill, a chilled beachside atmosphere just steps away from the sea; the famous Five o’Clock Somewhere Bar & Swim-Up Bar; and the classic S.O.S. Swim-Up Bar.

Meetings first

Another first for the Island Reserve brand, Margaritaville Island Reserve Riviera Maya features close to 5,000 sq ft of premium meeting space for up to 400 people with three breakout rooms with unobstructed views of the Mexican-Caribbean Sea.

In addition, couples can book their wedding at the picturesque Sky Wedding location, which boasts views of the Caribbean Sea and offers a picturesque setting for the ceremony, cocktail reception, or private dinner.

Further amenities include three swimming pools, two pickleball courts, a St. Somewhere Spa complete with nine treatment rooms including a couples suite and Bridal Suite, plus a 2,000 sq ft Fins Up! Fitness Center with a 700 sq ft outdoor terrace.

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Margaritaville is a global lifestyle brand inspired by the lyrics and lifestyle of singer, songwriter and best-selling author Jimmy Buffett, whose songs evoke a passion for tropical escape and relaxation.