At the recent TOPHOTELWORLDTOUR event held in Singapore’s Sofitel Singapore City Centre on June 28, 2018, we caught up with industry leader to chat about his biggest career mistakes and what he has learned along the way.


is a Global Projects Manager APAC at Villeroy & Boch in Singapore, a position he has held for two years. Prior to this, he also held various different posts at Villeroy & Boch, including retail account manager, retail key account manager and a project manager in sales. He was educated in France, Germany and Belgium and is an expert in both project management and sales, working mainly in the field of sanitaryware.

Cultural hurdles

One of the biggest challenges that Van Houcke cites in his career in recent years has been the cultural hurdles that you have to tackle to work in the Asia market. He says that doing business in Asia is very much based on trust, and that the first six months to a year in this market is spent dealing with what is called the “Asian Shower”, or a certain induction period that it takes to build trust with local business people. However, although he says that sometimes the Asian Shower can be cold, once you have made it through this period, that doors will open for you professionally. He also praises the Asian people, saying that they are very pleasant to do business with, and very trustworthy.

Career advice

Throughout the course of his career, Van Houcke has learned many lessons along the way. One of the best pieces of advice he can give to any young professional starting out in the hospitality industry is to clearly define your strengths and try to understand the market and see how you fit into that. He applies this to any market, and that it is important for professionals to see how they can integrate themselves into the hotel industry in a way that is right for their particular skill set. He says that building trust is all about delivering on promises, and that in order to do that, you must set realistic expectations so that you avoid disappointment, and ultimately, breaking trust with those whom it has taken a long time to build. Let’s take a look at a few other projects currently underway in Singapore:EDITION SINGAPORE
Located in one of the chicest neighborhoods, the EDITION will reinvigorate the hotel sector with its luxury-lifestyle brand that combines the personal, intimate, individualized and unique hotel experience  …[READ MORE]DUSIT THANI LAGUNA SINGAPORE
Located within the grounds of the existing 36-hole Laguna National Golf & Country Club, located close to Changi International Airport  …[READ MORE]RAFFLES HOTEL SINGAPORE
Opened in 1887, Raffles Singapore is the flagship property of Raffles Hotels & Resorts and is one of the few remaining great 19th century hotels in the world.  …[READ MORE]More information on hotel projects in Singapore can be found in the TOPHOTELPROJECTS database. TOPHOTELPROJECTS is the specialized service provider of cutting-edge information of the hospitality industry.

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