LXR to make South-East Asian debut

by | 10 Mar 2022 | Hotel Projects, Projects

LXR’s forthcoming resort in Bali (imagery: © 2022 Hilton)

Hilton Worldwide has revealed exciting plans to introduce the luxury brand to the region in the form of a 72-key resort on the island of Bali, complete with its very own clifftop chapel.

This stylish scheme is to join LXR’s growing collection of unique properties around the world.

Entering South-East Asia in style

Hilton Worldwide has announced the signing of a Balinese resort under its LXR brand with PT Surya Semesta Internusa. The as-yet-unnamed 72-villa resort is expected to open towards the end of 2022.

The development will stay true to the LXR brand with a focus on immersive experiences, reflecting the culture and traditions of its destination. In Bali, the offering will draw on local folklore, heritage crafts, ancient healing techniques and culinary tradition.

“We are thrilled to partner with PT Surya Semesta Internusa to introduce LXR’s unique approach to luxury hospitality in Bali, one of the world’s most-beloved travel destinations,” said Guy Phillips, senior vice president of development in Asia and Australasia for Hilton.

“This resort marks our fourth resort on the island and is a signal of our commitment to expanding our luxury portfolio with the right partners, in the right destinations, across the region. The signing also bears testament to the relevance of the brand ethos that speaks to the evolved needs of luxury travellers.”

Johannes Suriadjaja, chairman of PT Surya Semesta Internusa, added: “We are delighted to debut the first LXR resort in partnership with Hilton in this world-renowned leisure destination in South-East Asia. The ability to retain the resort’s unique identity while benefitting from Hilton’s rich experience in delivering exceptional hospitality and strong brand values will allow us to redefine the luxury travel experience in one of Bali’s most sought-after destinations.”

A panoramic setting

This new LXR resort will be positioned 70 m above the sea on the clifftops of Uluwatu. In a panoramic setting surrounded by verdant landscape, travellers will be able to take their pick from 72 luxurious suites and villas with unobstructed views over the Indian Ocean.

The accommodation will be joined by five restaurants and bars, including an all-day dining venue, specialty restaurant and beach club. Most strikingly of all, a clifftop chapel will offer guests the chance to get married with Bali’s famous sunset as a backdrop.

Other facilities set to be introduced across the site include a fitness centre, a spa, a kids club and event space.

On launching, the resort will place guests on the southern tip of Bali, just 45 minutes from Ngurah Rai International Airport and close to various points of interest, such as Uluwatu Temple. Melasti Beach sits beneath the resort, meanwhile, allowing guests to explore a host of beach clubs, shops and even an amphitheatre.

Nils-Arne Schroeder, vice president of luxury & lifestyle in Asia Pacific for Hilton, said: “The Uluwatu region in Bali offers an alluring mix of clifftop views, local heritage and authentic culture which – coupled with LXR’s commitment to providing personalised service and immersive experiences – are the perfect blend to create profound travel experiences for independent and discerning travellers. When it opens, I am confident it will be a distinctive, best-in-class luxury resort that is set apart by its interpretation of the island’s unique culture and the immersive experiences our team members will deliver.”

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LXR defines luxury through rich, meaningful experiences, not simply the trappings of opulence.


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