The Group’s brand of boutique and purpose-led properties SALT will debut outside of Mauritius with two openings in China, whilst The Lux Collective’s flagship luxury brand LUX* will launch in the Middle East and Southeast Asia, as well as grow its presence in Africa with a futuristic, opulent safari-camp in Botswana.
At the helm of this highly anticipated next chapter is The Lux Collective’s new Chief Executive Officer Olivier Chavy, who is paving the Group’s strategic presence in burgeoning travel destinations across the globe.
First steps for SALT outside Mauritius
In Q2 2025, The Lux Collective will debut SALT of Anji in China, providing a gateway into the lush natural beauty of Anji County, a tranquil region known for its prized white tea and bamboo forests.
Anji offers beautiful landscapes and preserved culture, just a 2.5-hour drive from Shanghai. Designed by renowned South African architect Peter Rich, SALT of Anji is inspired by Catalan architect Gaudí.
The sustainability-focused resort features 108 guestrooms and villas, with contemporary interior design to complement the building’s stone aesthetic. It has a scenic outdoor pool, themed restaurants and an elegant SALT Equilibrium spa centre.
Continuing SALT’s journey in China, SALT of Mount Siguniang will launch in 2027, located in a Tibetan village in the Sichuan province on the doorstep of the UNESCO World Natural Heritage Site, Mount Siguniang National Park. The first international property to open in this protected area of natural beauty, the resort will grant unparalleled access to magnificent peaks and emerald forests, being part of Sichuan Giant Panda Sanctuaries.
LUX* expands
Lux Collective and Diamond Power Pty Ltd have officially inked a hotel management agreement to operate and manage a new project – LUX* Xinii Mababe in Botswana.
All 26 rooms in the property are lodges, complete with a centrepiece emulating striking African trees, rooting each lodge to the land.
Lyndon Jones, Founder of Diamond Power Pty Ltd and Owner of Xinii River Camp project in Botswana, remarked, “Recognised for its excellence and innovation in the global hospitality industry, our like-minded collaboration with The Lux Collective aims to make LUX* Xinii Mababe an unrivalled destination for opulent safari and wellness experiences.”
This successful collaboration has been facilitated by International Tourism Investment Corporation Ltd (ITIC), a London-based global advisory boutique firm, which serves as the Transaction and Financial Advisor for this project.
LUX* debuts in the Middle East and grows in Asia
Flagship luxury brand LUX* will launch in the Middle East for the first time in Q4 2025 with LUX* Al Bridi and LUX* Al Jabal in Sharjah, UAE.
Recognised as the ‘Culture Capital of the Arab World’ by UNESCO for its culture, art and history, Sharjah boasts an array of museums, mosques and cultural sites; including the Al Madam ghost town, enveloped by desert.
A modern 45-key boutique-style resort overlooking the Gulf of Oman with jagged mountains, LUX* Al Jabal will offer exclusive access to a private beach, world-class dining options, a restorative LUX* ME Spa and opportunities for cultural immersion.
LUX* Al Bridi will open as 35 luxurious safari-style tented retreats in the wilderness, created to resemble sand dunes.
In Asia, the LUX* brand will also debut in Vietnam with the country’s and the region’s first overwater resort – LUXNAM* Phu Quoc in Q2 2026, a private paradise in the Kien Giang Biosphere Reserve, tucked between dense jungle and idyllic beaches on the northern tip of Phu Quoc island.
The 116 villa-only modernistic resort includes 99 overwater villas and 17 landed residences. The resort’s design with its LUX* ME Spa and speciality restaurants will reflect the best of island living, highlighting locally crafted and traditional materials with a minimalist touch.
In Q3 2026, luxury urban resort LUX* Guangzhou will launch in Huangpu District, Guangzhou City, providing an oasis of calm in this fast-paced metropolis. Located in two skyscrapers comprising the luxurious resort and residences, LUX* Guangzhou boasts views of the city, a variety of dining destinations and a LUX* ME Spa.
