Lux Collective announces details of new luxury resort in East Africa

The Lux Collective and ZK Venture Company have signed a hotel management agreement for the first LUX* property in East Africa.

Following this milestone signing for the global hospitality group, the rebranded beachfront property is operating as LUX* Marijani Zanzibar from July 2023.

Entry to East Africa

LUX* Marijani Zanzibar will now provide a luxurious new eco-minded retreat on the northeast coast of Zanzibar in the resort area of Pwani Mchangani.

Paul Jones, Chief Executive Officer of The Lux Collective, commented: “We are privileged and excited to partner with the ZK Venture Company in Zanzibar to operate this five-star boutique beach resort, raising its luxury quotient and service to yet another level.”

“This marks the start of our meaningful partnership in the region of East Africa where the tourism potential is limitless. We are confident that the partnership will elevate our flagship luxury brand LUX* as we continue to expand our footprint globally.”

Natasha Manji of ZK Venture Company added: “We are delighted to be The Lux Collective’s first strategic partner in East Africa. The Group’s purpose ‘We make each moment matter and care about what matters’ resonates with our own values. This like-minded partnership is a natural fit that promises opportunities for growth and success. We are truly inspired by LUX*’s ethos of celebrating life through the ‘Life Extraordinary’ experiences. Its exemplary standards deliver shining hospitality that is Lighter and Brighter.”

“Collaborating with LUX* to rebrand our luxurious resort, I envision LUX* Marijani Zanzibar to become a gem in Zanzibar where the beauty of nature, distinctive culinary experiences and sustainable wellbeing journeys will be uniquely attractive. In addition, we will focus on environmental-conscious and local community uplifting initiatives to create a greener future for all.”

Cultural connection

Overlooking the Indian Ocean, this boutique resort reflects Arabic inspiration through its modern architecture and design. The property is home to 82 spacious rooms and suites along with an array of luxury facilities.

Designed for business, leisure and events such as weddings, the resort encompasses restaurants serving both international and local cuisine, a spa offering holistic wellness experiences, a swimming pool and meeting and event space.

From the resort, guests can explore local sites such as the UNESCO World Heritage Site Stone Town, Old Fort Zanzibar and 19th Century Hamamni Persian Baths, with other nearby experiences including the Jozani Forest nature trail and a Spice Farm tour. The property is one hour from Abeid Amani Karume International Airport.

The Lux Collective currently manages 17 hotels and resorts that are in operation across Mauritius, the Maldives, Ile de la Reunion, China and Tanzania. Another 12 hotels are currently in the development pipeline across Asia and the Middle East.