Important expansion

Situated on the corner of Park Avenue South and East 30th Street, the hotel will be rebranded as Hotel Park Ave. 

The acquisition will mark Lore Group’s seventh hotel property, sitting alongside internationally recognised Pulitzer Amsterdam, Sea Containers London and Riggs Washington, D.C.

The hotel will also be Lore Group’s first property in the United States’ largest city. The group’s CEO David Taylor said that the expansion into New York City felt like “the natural next step” for the hospitality group. 

“It’s a city that we all know and love, as well as one we have long drawn inspiration from. Much like London, New York City is a metropolitan hub of culture and creativity, as well as both business and leisure travellers, offering an exciting opportunity for us to bring a fresh perspective to the hospitality scene,” he said.

“We’re thrilled to be a new part of this city and look forward to contributing to the energy that makes New York City unlike anywhere else in the world.”

Refurbishment ahead

Hotel Park Ave is now open and will undergo a two-phased refurbishment beginning in 2025 with a refresh to all guest rooms in the first quarter. 

In Spring 2025, Lore Group Creative Director, Jacu Strauss will unveil a new lobby and nine suites.

All renovations will take place in stages with minimal disruption to guests. The hotel will remain open throughout.

Hotel Park Ave offers a calm retreat in the heart of New York City’s NoMad neighbourhood. The property houses two private event spaces: a study and a neighbouring, expansive 15th floor terrace. New dining concepts across the hotel’s rooftop terrace bar and ground-level restaurant will be announced in Spring 2025.

Under its new identity, Hotel Park Ave welcomes Alison Pecci as General Manager, who brings a wealth of local market and management experience, following previous roles at MADE hotels, Royalton Park Avenue, and Gansevoort Hotel Group.

Lore Group is an international hospitality company that designs, transforms, manages, and operates hotel and food and beverage concepts in notable cities across Europe and the United States.