Lifestyle brand bolsters team for Asian expansion

Lifestyle hybrid accommodation brand Generator is making further moves for growth with a new head of development for Asia Pacific and the Middle East.

Anmol Bhojwani has been appointed to the role and is tasked with expanding the business.

Doubling footprint

He will join Generator’s senior team in introducing the brand to new markets and adding locations across the globe.

The lifestyle hotel line’s aim is to double its footprint in the coming 18 months.

Decade of experience

With over a decade of industry experience, Bhojwani brings numerous credentials to the position. Prior to his role at Generator, he spent over three years leading and implementing development strategies as vice president of development, Asia Pacific and Middle East at Standard International LLC.

Bhojwani also oversaw development initiatives at Singapore-based Park Hotel Group and the global Jumeirah Group’s Asia business unit, managing large property portfolios and expansion. 

Record year

Generator’s new appointment comes after a record-breaking year for the business and movements to consolidate its presence in key markets across Europe and the United States.

Given the growing interest in its hybrid accommodation model, the brand plans to advance its reach into Asia and the Middle East.