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Las Vegas’ emblematic Hard Rock Hotel & Casino to close for renovations

by | Jan 16, 2019 | Projects

The iconic Hard Rock Hotel will reopen in 2020 as a Virgin Hotel property

The iconic Hard Rock Hotel & Casino in Las Vegas will be closing this fall.

The property, which is located east of the Las Vegas Strip, plans to close its doors later this year for renovations. It is expected to remain closed for roughly four months.

When it opens in 2020, it will, however, look a little bit different. The iconic music-themed hotel will be gone in favor of a new Virgin Hotel. The dates, however, are still a bit flexible.

An international icon

For those who don’t know, the property is located two miles east of the famous Las Vegas Strip at Harmon Avenue and Paradise Road. The new hotel is trying to make the most of the location’s stature too.

“You’ve got one opportunity to really enter the market,” said Richard Bosworth, chief executive of JC Hospitality, which owns the property, in an interview with the Los Angeles Times. “And we want to make sure that we’re doing that correctly and that we’re not piecemealing aspects of the property: a restaurant here, a hotel room there.”

The hotel will be closed during the renovation, with Bosworth noting that keeping it open would have proved too troublesome for guests.

An expanding brand

At the moment, Virgin Hotels is an expanding brand, with properties in San Francisco and Chicago, with additional locations in the works, too.

Renovated rooms in the Vegas property are expected to look much like other Virgin hotels, featuring a contemporary and modern design that is light, airy, authentic and welcoming.

The Hard Rock Hotel’s iconic music venue, The Joint, will remain, but it is also being upgraded and possibly renamed.

Rehab, which is the Hard Rock’s famous five-acre party pool area actually closed last October. It too is being redeveloped for the 2020 reopening.

The new hotel is expected to compete with trendier Vegas hotels such as the Cosmopolitan Las Vegas, Delano, and the new NoMad hotel.

The Hard Rock first opened back in 1995. It has 1,504 rooms and an 80-foot-tall guitar, which was dismantled back in September, 2017.

Let’s take a look at a few other projects currently underway by Hard Rock Hotels & Casinos:

Hard Rock Hotels & Cafes started back in 1971 with a plan to bring together good music, good food, and good people, and have a blast doing it. Rock stars filled the room, and the partying, not surprisingly, was epic. But eventually, some time before dawn, people would need a place to crash. That’s the inspiration behind Hard Rock Hotels and Casinos.

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