Kempinski Hotels announce ambitious expansion milestone for 2021
Kempinski Hotels – one of the world’s longest-standing luxury hotel brands. (Photo: Kempinski)
Kempinski Hotels has announced that it will have more than 100 operating luxury hotels to welcome guests by the year 2021 and already has the pipeline it needs to achieve this.
Europe’s oldest luxury hotel chain Kempinski Hotels has big expansion plans.
In fact, the company recently announced it would have more than 100 operating luxury hotels to welcome guests by the year 2021. Within that context, a focus on international expansion is part of Kempinski’s strategic planning.
Kempinski’s expansion plans
Kempinski’s expansion plans involve having more than 100 luxury hotels in operation across the globe by the year 2021.
To make this possible, in the next 12 months alone, the company will open nine new hotels with a total of 1,961 rooms and suites. Three of them will be in the Caribbean, one in Tel Aviv, Tbilisi, Bangkok, Guangzhou, Brazzaville and Almaty.
In addition, seven more hotels with 2,404 total rooms are currently in the company’s pipeline.
The Kempinski Hotels portfolio will also be complemented by a hotel in New York for the first time in the company’s 122-year history.
The latter is part of a strategic partnership signed a few days ago with the 12.18. Investment Group, which will develop and open 20 7Pines Kempinski Hotels together with Kempinski until 2022.
Carsten K. Rath, Chairman of the Advisory Board of 12.18. and former Kempinski Manager initiated this partnership and made it possible. Thus, 7Pines Ibiza will reopen in spring 2020 under the name 7Pines Kempinski Ibiza, followed by another resort in Sardinia.
12.18. plans to raise €500 million ($554 million) as a capital by institutional investors. Kempinski will contribute its know-how and many years of expertise in the luxury hotel industry, together with its corresponding sales and distribution channels, to the partnership.
The importance of acquisitions
Kempinski Group‘s expansion in the future will not only be based on management contracts, but also on the acquisition of hotel properties.
Properties which may be extensively renovated and then repositioned under the group’s own brands will be favoured. To date, Kempinski is purely a hotel operator – only the famous deluxe hotel on Maximillianstrasse in Munich, the Hotel Vier Jahreszeiten Kempinski, is owned by the company.
“By acquiring real estate, we benefit from the increase in value instead of paying money for management contracts,” says Martin R. Smura, Chief Executive Officer and Chairman of the Management Board.
“We have set ourselves ambitious goals to expand the portfolio of Kempinski Hotels with additional flagship hotels. This selective growth is focused on acquiring highly regarded hotels that will make a valuable contribution to our brand. We, therefore, select only those hotels that meet our brand values and thus the highest quality standards of our guests.”
Let’s take a look at a few more upcoming Kempinski hotel projects:
ABOUT THE CHAIN
Created in 1897, Kempinski Hotels is Europe's oldest luxury hotel group.
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