Kempinski expands in China with waterfront Yangzhou properties

Image Copyright Kempinski Hotels
Kempinski Group has planned a duo of waterfront properties in China, more than 32 years after opening the first Kempinski hotel in China.

Europe’s oldest luxury hotel company has revealed its plans to open two properties in the Chinese city of Yangzhou, with a total of 405 guestrooms and suites between them.

Kempinski will debut its Bristoria brand in China, as well as an ultra-luxury lakeside Kempinski hotel in the Yangzhou Economic Development Zone, scheduled to be completed by 2025. 

A duo of luxury properties

The hotel management agreement was signed by Kempinski Hotel Group with a wholly-owned subsidiary of Yangzhou Economic and Technological Development Zone Culture and Tourism Group Co., Ltd, a district state-owned enterprise.

Image Copyright Kempinski Hotels

Both hotels will be set in classical Chinese buildings on the waterfront, and will be less than an hour from Yangzhou Taizhou International Airport and linked directly to Nanjing and Shanghai via high-speed train.

Kempinski Hotel Yangzhou Nuoyuan will hold 93 keys, many overlooking the Yangzhou waterfront. The hotel will draw upon the characteristics of Sui and Tang architecture, coupled with modern design.

The boutique-sized hotel will also be home to a swimming pool and spa with gym and fitness centre, and a ballroom for events and corporate functions.

Bristoria Hotel Yangzhou will have 312 guestrooms, as well as a variety of meeting rooms and function spaces. It will have a more relaxed atmosphere than the neighbouring Kempinski hotel, and will be aimed at business travellers visiting the region. 

Chinese debut of an iconic brand

“Our constellation of beautiful Kempinski havens continues to shine and grow across China and we are excited to announce the China debut of our Bristoria brand here in Yangzhou,” says René Nijhof, the Kempinski Board Chairman.

“This new signing reinforces our reputation as a trusted and respected business partner in China and further enhances the Kempinski footprint in Jiangsu Province, where we have operated hotels in Suzhou and Nanjing since 2008 and 2019 respectively.”