Kaldewei expands international project business
Bathroom specialist showed market-specific solutions and references at ISH
All over the world, bathroom design remains to be a key feature. The diversity of different cultures and requirements continues to present a challenge. As a respected partner for project business, Kaldewei’s portfolio of enamelled showers, washbasins and baths offers perfectly matching bathroom solutions to meet specific country and target-group needs. At ISH exhibition in Frankfurt, the premium bathroom manufacturer has presented selected best-practice examples and references to demonstrate its wealth of international project business expertise to its partners.
Over 100 years, Kaldewei has become one of the world’s leading manufacturers of bathroom solutions made of steel enamel. The high standard of quality that the company demands of every single product has earned huge international respect. Luxury hotels such as the “Gran Hotel Manzana Kempinski La Habana” in Cuba, “The Capitol Kempinski Hotel Singapore”, or modern residential buildings such as the “V Tower” in Prague have specifically selected Kaldewei’s Iconic Bathroom Solutions, and its global expertise in designing their bathrooms. “We offer complete system solutions that create the highest possible and most sustainable added value for our partners,” says Roberto Martinez, Kaldewei’s Chief Sales Officer, adding: “In addition thanks to the wide range of models we offer and our customised bathroom solutions, we are ideally placed to respond to market-specific needs.”
Individual solutions for the international markets
The premium bathroom manufacturer’s wealth of experience is a great advantage for international clients: For decades, Kaldewei has been developing country-specific solutions to meet the needs of individual markets – such as the Puro Set Wide with its extra-wide bath rim for the UK, or compact bathroom solutions and special drainage systems for China. At ISH, Kaldewei presented a new development for the USA because it aims to achieve further growth within this market. With the Cayono “drop-in” bath and the Cayonoplan shower, the internationally popular Cayono range has been modified to meet the needs and requirements of the US market. The shower and bath are being customised in the US’s standard 5-feet size, and measurements for the US are in inches. A tile flange running around three sides and full anti-slip enamelling correspond to the specific US requirements.
Kaldewei currently has a presence in over 80 countries worldwide. This includes 12 branches of its own in Austria, China, Czech Republic, France, Italy, Poland, Russia, Southeast Asia, Spain, Switzerland, the UK and the USA. Roberto Martinez says: “Kaldewei recognised the strategic importance of internationalisation early on. We are perfectly positioned to continue servicing the needs of the global market in future too.”
― About the Supplier ―
KALDEWEI offers bathrooms of superior quality and unmistakable style, with shower surface, bathtub and washbasin made completely of one material.
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