JW Marriott to make Spanish debut
by Lauren Jade Hill | 02 May 2021 | Hotel Projects, Projects
Luxury brand JW Marriott is heading to Spain after Marriott International unveiled plans for a 139-room hotel, brought to life by Arvo Arquitectura de Juan and Rockwell Group, in Madrid.
Marriott International has signed a deal to bring the JW Marriott flag to the heart of Madrid. The property, which is expected to open in 2022, promises to offer a fresh perspective on luxury hospitality in the Spanish capital.
A prime location
JW Marriott Madrid will be located in the central Plaza de Canalejas, with a focus on providing a destination for guests to rediscover a balance in mind, body and spirit. This new property is to be developed by Millenium Hotels Real Estate as a part of its lease agreement with a wholly owned subsidiary of Belagua.
“Having recently opened our 100th JW Marriott hotel worldwide, we are excited to debut the JW Marriott brand in Madrid,” said Jenni Benzaquen, senior vice president and managing director of Design Hotels and the Europe, Middle East and Africa brand portfolio for Marriott International.
“This incredible city is home to iconic architecture, an enviable culinary scene as well as stunning parks and botanical gardens, and the new JW Marriott Madrid is located in the heart of it all. JW Marriott encourages guests to be mindful and present, and we believe the brand is particularly suited to today’s luxury traveller who seeks enriching, rejuvenating escapes paired with rich culture and exceptional service.”
By staying at this central location, guests will easily be able to visit cultural attractions including the Prado, the Thyssen-Bornemisza and Museo Nacional Centro de Arte Reina Sofía, while luxury shopping experience Galeria Canalejas is located next to the property.
World-class design
The new hotel is being designed by Arvo Arquitectura de Juan, with interiors by the Madrid team of Rockwell Group. The property is expected to offer a sense of balance and warmth through its design, with inspiration taken from the principles of mindfulness and the use of natural elements.
The restored building is expected to house 139 guestrooms, including two floors of suites featuring outdoor terraces. Among the public spaces will be a lobby bar, restaurant and wellbeing space.
“We are delighted with the acquisition of this spectacular, historical asset and to announce that it will become part of the iconic JW Marriott brand and the first JW Marriott hotel in Spain,” said Javier Illán, president of Millenium Hotels Real Estate.
“This property will perfectly demonstrate Millenium Hotels’ investment focus to acquire incredible properties to become the very best luxury hotels in prime areas of major cities, operated by the finest brands. In this case, the hotel is in an extraordinary location in Plaza de Canalejas, one of the most exclusive areas of Madrid, with an even brighter future ahead as one of the capital’s leisure, cultural, and culinary centres.”
The hotel will be located just 20 minutes by car from Madrid-Barajas International Airport.
Related Articles
Hilton to bring Conrad Hotels & Resorts brand to Jaipur
Apr 19, 2024
Joining the recently signed Waldorf Astoria in Jaipur, Conrad Jaipur will become the second luxury Hilton hotel in the ‘Pink City’. The new luxury Conrad hotel is expected to open in 2027. Growth across India The 246-key Conrad Jaipur is to be developed in partnership...
IHG grows voco brand in South Korea with new Seoul signing
Apr 17, 2024
Following the rebranding of an existing property, the hotel will become IHG’s second voco branded hotel in South Korea, following the 2022 debut of voco Seoul Gangnam. A heightened presence Following its recent signing, voco Seoul Myeongdong is set to open by the...
Marina Bay Sands reveals details of multi-billion-dollar expansion
Apr 15, 2024
Inclusive of a luxury hotel tower, entertainment arena and additional MICE space, the expansion has been designed by original architects of the property, Safdie Architects. Resort expansion The expansion of this iconic resort will see the construction of a luxury...
The Hoxton brings a fresh new hotel offering to Vienna
Apr 12, 2024
Additional highlights of this hotel occupying a marble-clad modernist landmark building include a cocktail bar, pool, The Hoxton’s very first auditorium and a ‘French-by-way-of-New-York’ bistro. A new hotel concept for Vienna The Hoxton, Vienna is found in the...
Rebrand for Caledonian
Apr 12, 2024
Landmark Edinburgh hotel the Caledonian is to have a makeover, with plans including a major refurbishment, rebranding and an extension to provide more bedrooms. The plans have been announced by the hotel's owner and in-house operator, Henderson Park and Klarent...
Marriott makes its debut in Malaysia’s Perhentian Islands
Apr 10, 2024
The local heritage, culture and great natural beauty of this environment will define the experience found at this new resort within Perhentian Island Marine Park. A reflection of its surroundings The just-opened Perhentian Marriott Resort & Spa places guests on...
ABOUT THE CHAIN
-
Hilton to bring Conrad Hotels & Resorts brand to Jaipur
19 Apr 2024 -
Hilton acquires NoMad lifestyle brand
17 Apr 2024 -
IHG grows voco brand in South Korea with new Seoul signing
17 Apr 2024 -
Wyndham adds 25th brand
15 Apr 2024 -
Marina Bay Sands reveals details of multi-billion-dollar expansion
15 Apr 2024
Newsletter
Subscribe to receive hotel industry news you can use!