JW Marriott looks east to surpass 150 sites

Pictured: rendering of JW Marriott Tokyo.
Marriott International luxury brand, JW Marriott, is placing strong emphasis on Asian developments to expand its portfolio volume by at least a third.

The five star line, named after and inspired by the wellness philosophy of Marriott International founder, J. Willard Marriott, should exceed 150 operational sites over the next few years.

Next landmarks

As at the end of Q2 this year, JW Marriott’s global footprint stood at 119 hotels comprising 47,790 keys.

According to THP records, there are at least 40 projects of collectively 12,643 keys in the pipeline, which would mean that in the next five years, the brand would have more than 150 properties and over 60,000 keys in operation. This represents a site increase of around 33%.

Asian concentration

Upcoming growth is focused on Asia, with at least 28 developments underway in the continent, far ahead of the rest of the continents, with North America on four, Europe on three, South America and Africa on two apiece and a single project in Oceania.

For individual countries there is a similar Asian flavour, as China tops the THP listings with at least 12 projects, followed by India on five, while Thailand shares third spot with the highest non-Asian country, Germany, on a minimum of three each.

Greenfield preference

Newbuilding sites look to be far and away the majority, with at least 34 on the slate, as compared to five refurbishments and one extension.

In terms of timetables, 2024 appears to be the apex, as a minimum of 12 JW Marriott projects will conclude. The pace seems to slow in 2025 with five deliveries, and then pick up slightly in 2026 in the form of eight completions. More immediately, three hotels are scheduled to make their debut by the end of this year. The remaining 12 project records are either slated for further in the future or are yet to be designated a delivery date.

Prominent properties

One of the promised Asian additions is JW Marriott Tokyo, arriving in the Japanese capital in Q2 2025. The 200-key property is a key component of East Japan Railway Company’s extensive redevelopment project of the former JR Shinagawa Depot Railway Yard. Plans call for an all-day restaurant with a semi-open kitchen, a specialty restaurant, a lobby lounge which will feature a croissant bar, a spacious executive lounge, a 25 m indoor swimming pool, a fitness centre, and the brand’s signature Spa by JW.

Meanwhile in southeast Asia, JW Marriott Marquis Hotel Asiatique Bangkok is anticipated to open by Q1 2027 in Thailand’s capital city. Located in the Asiatique The Riverfront development, the hotel will feature over 1,000 rooms, functional meeting spaces and a Spa by JW.