July 2021 overview: More than 40,000 rooms to launch this month [Infographic]

by | 01 Jul 2021 | Hotel Openings, Projects

JW Marriott Charlotte (Image by Marriott)

A look at the TOPHOTELPROJECTS construction database shows that the hotel industry has a busy month ahead, with particularly strong growth in Europe and North America.

In July 2021, a staggering total of 234 hotel schemes with 42,052 rooms will open their doors to guests, according to our dedicated research team. We find out more about these upcoming launches.

Regional growth markets in July 2021

Europe will see the largest increase in operating hotels, with 83 openings bringing 12,210 rooms into play. North America follows close behind with 73 projects due for completion, collectively featuring 12,558 keys. When comparing the room count side by side, it quickly becomes apparent that properties in North America will be slightly larger on average than those in Europe.

Elsewhere, the APAC region comes in third place courtesy of its 47 new hotels and 11,421 keys. The fact that several countries in the region are currently battling significant new outbreaks of Covid19 could be the reason behind the slightly slower pace of openings, which is usually on a par with or ahead of Europe and North America.

In the Middle East, 17 properties with 2,876 rooms will soon welcome guests. Nine hotels with 2,255 keys are getting ready to open in Africa, while five projects and 732 rooms are about to land in Latin America.

Top national and urban hotel growth markets in July 2021

The US tops the list of national growth markets with 62 projects and 10,091 keys.

Another big-hitter, the UK, comes in a very distant second place, with 19 properties and 2,808 rooms gearing up to go live. However, its capital London actually takes the lead in terms of urban growth markets, with eight hotels and 1,968 keys almost ready to launch – putting it just ahead of New York, where seven projects with 1,538 rooms will debut shortly.

China takes third place in the national rankings with 16 hotels on the way. And rounding out the top five, Germany and Spain will see 14 and ten schemes complete respectively.

Key brands expanding in July 2021

Located on Piotrowska Street, Europe’s largest pedestrian thoroughfare, Hampton by Hilton Lodz City Centre will be surrounded by Lodz’s 19th-century architectural heritage. Set inside a mixed-use development, the 149-room hotel will enjoy a prominent position within easy walking distance of major shopping, dining and cultural venues. It’ll feature a functional fitness space and a 24-hour bar area, which will also offer snacks.

Elsewhere, Four Seasons Resort and Residence Napa Valley – tucked away among the valleys, mountains and vineyards of the northern Napa Valley – will feature its own winery and hand-farmed vineyard, offering an unprecedented grape-to-glass experience to resort guests. Apart from its 85 rooms, the project will also feature one- and two-storey residence villas managed by Four Seasons. Resort amenities will include three unique F&B offerings, multiple pools, a fitness centre and a world-class spa featuring the natural geothermal waters unique to the Calistoga region.

Last but not least, JW Marriott Charlotte is set to become the first JW Marriott hotel in North Carolina. Upon completion, it’ll feature 381 guestrooms and an expansive outdoor terrace housing a swimming pool and a contemporary bar with al fresco seating. There’ll also be a Spa by JW, a coworking executive lounge, a bar that connects directly to the plaza and adjacent businesses, a grand ballroom spanning more than 5,100 sq ft, a junior ballroom totalling 2,400 sq ft and nearly 7,000 sq ft of additional breakout space.

Many TOPHOTELNEWS articles draw on exclusive information from the TOPHOTELPROJECTS construction database. This subscription-based product includes details of thousands of hotel projects around the world, along with the key decision-makers behind them. Please note, our data may differ from records held by other organisations. Generally, the database focuses on four- and five-star schemes of significant scale; tracks projects in either the vision, pre-planning, planning, under-construction, pre-opening or newly opened phase; and covers newbuilds, extensions, refurbishments and conversions.

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