Jo&Joe comes to North America

Accor’s Ennismore division is developing its first Jo&Joe site in North and Central America, in partnership with Mexican real estate firm Soda Urbana.

Jo&Joe Tulum in the Mayan Riviera is due to open at the end of 2024.

Hybrid concept

A hybrid hospitality concept, Jo&Joe combines traditional hotel and youth hostel features. Offering 300 beds with approximately 84 guestrooms, including 45 private rooms, 30 small dorms, nine large dorms and a handful of suites, Jo&Joe is designed to be more stylish and comfier than traditional hostels.

Featuring affordable food and beverage and a range of events, this hotel is said to be the first of its kind in Tulum. Other amenities will include a bar, restaurant, open kitchen, guest laundry room, locker room and a 50 sq m meeting room catering for the wide-ranging guest mix.

The property will be part of a mixed-use community development which will feature 12 retail outlets carefully selected for the location and a rooftop bar right on its doorstep.

Bringing people together

Francois Leclerc, deputy brand COO of Jo&Joe at Ennismore, said: “Jo&Joe has landed in North America, and we’re excited to welcome our fans and guests to Tulum when we open our doors in 2024. Jo&Joe’s ethos is about bringing people together – both international guests and locals – and creating a like-minded and free-spirited community based on creative expression and sports. Tulum will be a great addition to the growing Jo&Joe family.”

A Soda Urbana executive expressed: “We are thrilled to include Jo&Joe as part of our mixed-use community. Our development will become a destination for travellers visiting to Tulum, offering an energised mix of elements that we have carefully selected. We have a well-differentiated brand that will include distinctive Jo&Joe amenities to offer a unique guest experience and events that will attract both visitors and locals.”

Growing lifestyle

Jo&Joe’s current destinations include Hossegor, Paris, Vienna, Medellín and Rio. Lifestyle is one of the fastest-growing segments of the hospitality industry, and Ennismore now has a collective of 14 brands representing 103 operating hotels with a further 140+ in the pipeline and over 150 restaurants and bars.

In 2023, Ennismore is set to open over 30 hotels. In Mexico this will include SO/ Los Cabos Hotel & Residences in Cabo San Lucas, a 250-room site which will deliver in Q4. Further ahead across the country, there are plans for a 200-key Hyde Mexico City Del Valle, due to complete in Q1 2024; while Mondrian Alto Polanco will add another 144 rooms to the capital’s portfolio in Q4 2024.