Imlauer adds fourth hotel to Salzburg portfolio [Infographic]

by | Aug 17, 2019 | Chains

The elegant Hotel am Mirabellplatz in Salzburg (Picture: Hotel am Mirabellplatz)

Austrian hotel group expands its operations in Salzburg to include fourth hotel

Imlauer has increased its stock of hotels in its native Austria to six, following the purchase of a new Salzburg property.

We take a look inside the acquisition of the Hotel am Mirabellplatz Salzburg.

Hotel am Mirabellplatz joins Imlauer family of hotels

Imlauer, the Austrian hotel group, recently welcomed a new property to its family of hotels. The purchase of the Hotel am Mirabellplatz will mark the hotel group’s fourth property in Salzburg, bringing their total Austrian portfolio to six, given the two existing properties operated by the group in Vienna. The Hotel am Mirabellplatz will join the Imlauer’s other Salzburg hotels; the Stieglbräu, Imlauer and Imlauer The Pitter.

Regal legacy and shifts of identity

The Hotel am Mirabellplatz has a colourful history. It started life as a part of the Prince-Archbishop Paris Lodron’s family palace in the mid 17th century, before being converted into a hotel as part of the Austrotel group in the 1980’s and 90’s. From this period until 2013, the property was run as a business hotel, before it was rebranded as the Hotel am Mirabellplatz.

The hotel has a simple, yet elegant facade, and the entrance has been reoriented over the years, given that the main entrance on Mirabellplatz contains retail outlets operated by tenants, so now visitors enter through the Paris-Lodron-Straße entrance. This entrance is actually much more convenient for guests, as it is directly opposite the bus drop off point.

Gilded decoration

Visitors to the hotel will be charmed by the ornate decoration of the property. The hotel’s website proclaims the grandeur of the house, saying, “Golden decor, red marble and an imposing vaulted ceiling give the entrance of the house a striking appearance. With great attention to detail and care, the exterior façade and the individual rooms of the hotel have been renovated to bring out the historic heritage of the former palace.” The hotel’s 69 rooms are simple and elegant, like the hotel’s facade and the spirit of the place.

According to the TOPHOTELCONSTRUCTION online database 64 hotel projects are currently in the pipeline in Austria:

Let’s take a look at a few outstanding hotel projects in Austria:

DoubleTree by Hilton – Hotel am Arlberg


Sevelt Resort





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