IHG Hotels & Resorts has reached a milestone for voco hotels, with 50 properties now open across Europe. Launched in 2018, voco is IHG’s fastest-growing premium brand, and a further 26 hotels are in the European development pipeline. Figures are as of 30 September 2026.
| BRAND TIMELINE: voco HOTELS IN EUROPE | |
| 2018 Done | voco hotels launches IHG’s premium brand |
| Recent Done | voco Budapest D8 opens First voco in Hungary |
| Recent Done | voco Antalya Konyaaltı opens First voco in Türkiye |
| Recent Done | voco London Bloomsbury opens 114 rooms | Near the British Museum |
| Recent Done | voco Zeal Exeter Science Park opens IHG’s first Net Zero Carbon hotel |
| Upcoming Expected | voco Tashkent IHG’s first voco in Uzbekistan |
| 2027 Expected | voco suites Cesme opens First European voco suites | Türkiye |
| Brand: voco hotels (premium) | Owner: IHG Hotels & Resorts | Region: Europe | |
| 50 open hotels | 26 in the pipeline | 5 consecutive award wins | 2018 brand launch |
| “Reaching 50 open voco hotels across Europe is a proud moment for IHG.” Karin Sheppard, SVP & Managing Director, Europe, IHG Hotels & Resorts |
| BRAND SNAPSHOT | |
| Positioning | Premium hotels that feel thoughtful, individual, and reliably different |
| Locations | City, resort, and neighborhood destinations, plus distinctive conversions |
| Hallmarks | Come on in, Me time, and voco life |
| Owner Model | Conversion-friendly, with a flexible design approach |
| IHG Platform | Global distribution, commercial scale, and IHG One Rewards |
| Recognition | World Travel Awards: Europe’s Leading Premium Hotel Brand, five years running |
The Brand and the Milestone
voco hotels is a premium brand that stays true to the character of each property while giving owners the scale, systems, and support of IHG. Its growth is led by new-build signings and conversions, backed by IHG’s enterprise platform.
Recent openings include voco Budapest D8 (the brand’s first hotel in Hungary), voco Antalya Konyaaltı (its first in Türkiye), and the 114-room voco London Bloomsbury, which is located close to Tottenham Court Road, Covent Garden, and Soho. voco Zeal Exeter Science Park is IHG’s first Net Zero Carbon hotel.
Pipeline and Owner Demand
Sheppard said, “Since launching, voco has carved out a distinctive position in the premium segment: it gives guests a warm, charming, and characterful hotel experience, while offering owners a flexible, commercially compelling route to growth.” The 26-hotel pipeline includes the first voco in Tashkent and the first European voco suites in Cesme, Türkiye, in 2027.
About IHG
IHG Hotels & Resorts is a global hospitality company with a purpose to provide True Hospitality for Good. It has 21 hotel brands and IHG One Rewards, with over 160 million members. IHG has more than one million rooms across 7,100 hotels in over 100 countries, plus a pipeline of 2,400 properties. A few included brands are Six Senses, Regent, InterContinental, Vignette Collection, Kimpton, Hotel Indigo, Holiday Inn Express, Garner, Atwell Suites, and Candlewood Suites.
