IHG to expand in Africa & Middle East with 10 new hotels [Infographic]
A handshake to seal the promising deal between Aleph Hospitality and IHG. (Photo: Aleph Hospitality)
IHG partners with Aleph hospitality to further expand in the rapidly developing hospitality market in the MEA region.
InterContinental Hotels Group (IHG) has signed a new Master Development Agreement (MDA) with Aleph Hospitality.
This deal will involve the development of 10 franchise hotels across IHG’s many brands, spanning the midscale and upscale segments.
It was one of many agreements signed at the Africa Hotel Investment Forum, which recently took place in Addis Ababa, Ethiopia.
The MDA will ultimately see IHG expand its footprint in Africa, across key countries such as Kenya, Ethiopia, Nigeria, Morocco, Algeria and Ghana.
Speaking on the announcement, Pascal Gauvin, Managing Director, India, Middle East and Africa, IHG said, “We are delighted to sign this agreement with Aleph Hospitality, which will add a significant number of rooms across our portfolio of brands in the African continent. Key markets across Africa continue to see solid growth in tourism key performance indicators and we remain optimistic of the long-term potential for the hospitality sector.”
“The increasing number of international guests will drive a surge in demand for world-class accommodation and these new properties will cater to the needs of travellers looking for high-quality hospitality experiences,” Mr Gauvin elaborated.
Leading hospitality players in the Middle East and Africa
IHG is working to solidify a position as a leader in the Middle East and Africa.
Adding the new hotels which are part of the agreement, will boost those efforts, strengthening IHG’s portfolio, and doing so across six brands. Those brands include Crowne Plaza, voco, Hotel Indigo, Holiday Inn, Holiday Inn Express, and Staybridge Suites.
What’s perhaps most interesting is that these brands so thoroughly span the upscale and mid-upscale markets.
Bani Haddad, Managing Director, Aleph Hospitality, said, “This signing presents us with opportunities to further enhance and diversify our portfolio in Africa, and we are excited to partner with a globally renowned company such IHG to grow further in the region.”
“With a strong distribution system, preferred brands and a top loyalty programme, IHG is known to deliver commercial success in collaborations with its owners and partners, and we look forward to successfully working together to open these hotels and offer exceptional experiences to suit a variety of travellers coming to this region,” Mr Haddad explained.
A promising partnership for the Middle East and Africa
With a portfolio including nine hotels across five countries in the region and plans to expand to 35 hotels across the MEA region by 2025, Aleph Hospitality is a pioneering hotel management company offering a results-driven alternative to traditional hotel management models.
The Dubai-based company manages hotels directly for owners and leverages its in-depth market knowledge and extensive experience of working with the world’s largest hotel companies to generate superior returns for hotel owners.
IHG, meanwhile, currently operates 29 hotels across six brands including InterContinental Hotels & Resorts, Six Senses, Crowne Plaza Hotels & Resorts, Holiday Inn, Holiday Inn Express, and Staybridge Suites in Africa.
According to the TOPHOTELCHAINS online database 450 hotel projects are currently in IHG’s pipeline:
Let’s take a look at a few hotel projects by IHG:
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