British hospitality giant IHG is continuing to grow in South-East Asia with the signing of Crowne Plaza Vinh Yen City Centre in the capital of Vietnam’s Vinh Phuc province.

Crowne Plaza’s portfolio will soon be bolstered by the addition of a contemporary 170-room property in northern Vietnam.

A hotel that draws on local inspiration

Aiming to make its debut in 2022, Crowne Plaza Vinh Yen City Centre is the result of a new management agreement signed between IHG and Bao Quan Co. On opening, the 170-key scheme will accommodate guests at the heart of Vinh Yen in design-led spaces taking inspiration from local heritage and culture.

Serena Lim, vice president of development in Southeast Asia and Korea for IHG, said: “It’s fantastic to partner Bao Quan Co to bring the Crowne Plaza brand to Vinh Yen. The Covid19 pandemic has shifted the future of work, and the future of meetings, blending work and leisure needs. The desire for human connection is stronger than ever as travellers look to rebuild professional and personal relationships.

“This hotel, with its convenient location and Crowne Plaza’s work / life blend experience, is ideally placed to act as both the centre of the community and the venue where everything happens. Modern travellers and visitors will benefit from the hotel’s design, which offers a seamless transition between work and downtime. It also complements IHG’s strategy to support the governmental masterplan to grow in industrial locations.”

Flexible spaces suitable for corporate travellers

The hotel will reflect the Crowne Plaza brand’s new concept, focusing on the evolving demand for flexible spaces. Corporate travellers will be catered for by the brand’s signature Plaza Workspace lobby, an executive lounge, a business corner and agile workspace, while events will be hosted in multifunctional rooms – including an 850 sq m ballroom.

Guestrooms will be designed according to the WorkLife concept, with a quarter designed as large-format suites with kitchenettes for both long and short stays. On top of this, guests will be able to make use of two drinking and dining venues, a Club Lounge, a spa, an outdoor pool and a fitness centre.

The hotel is conveniently located just 30 minutes from Hanoi’s Noi Bai International Airport, and provides access to the rest of Vinh Phuc, one of the largest industrial provinces in Vietnam. This region will host part of the rescheduled 2021 Southeast Asian Games in May 2022. Nearby tourist sites include Tam Dao National Park, Truc Lam An Tam Zen Monastery and several highly rated golf courses.

Bui Xuan Trung, chairman of Bao Quan Co, said: “We chose to partner with IHG for our first venture into hotel management due to their strong local presence in Vietnam, as well as their truly global scale, enterprise and systems. Their team has been sensitive to our needs as we enter the final build stage and, together, we have made cost-effective tweaks to the existing design to bring the Crowne Plaza brand to life, while accentuating the business and meetings focus of the hotel.”

Related Articles