IHG to bring Voco to South Korea
by Lauren Jade Hill | 21 Jul 2021 | Projects
Hotel giant IHG and Seraphim Development have signed a deal paving the way for the development of South Korea’s first Voco-branded property, which will launch in 2023.
Fast-growing upscale hotel brand Voco is set to enter another country following a landmark deal.
A major boost for IHG in South Korea
The newbuild Voco Pyeongtaek City, which is to house 280 rooms, is scheduled to launch in South Korea’s Gyeonggi-do province in 2023. It represents the latest milestone for the Voco brand, which only launched in 2018 and has since grown to encompass 50 operating and signed hotels across more than 20 countries, making it IHG’s fastest ever global expansion.
“We are delighted to sign our first Voco hotel in South Korea, adding to our existing portfolio of nine hotels in the country,” said Serena Lim, vice president of development in Southeast Asia and Korea for IHG. “South Korea is an important market for IHG and a key focus of our expansion plans in Southeast Asia and Korea post-pandemic. With the global power of the IHG systems and enterprise delivered by a strong team on the ground, we look to grow in some wonderful city and resort locations across the country.
“We want to grow by working with community partners and it is important that we have the right brands, in the right location with the right owner. It’s fantastic to be working with new partner Seraphim Development on this exciting opportunity to deliver the world-renowned Voco experience for our guests. Contemporary brands really resonate in Korea, so we think Korea is a perfect market for Voco and our portfolio of luxury and lifestyle brands.”
The Voco lifestyle
The new hotel will embody the brand’s Voco Life concept, not least through the addition of a rooftop pool offering spectacular 360-degree views. Other amenities here will include a restaurant, a lounge and bar, 1,300 sq m of meeting space and a fitness centre.
Voco Pyeongtaek City, which will be aimed at both domestic and international travellers, promises to be easily accessible by sea, express train and car. The property will be part of the mixed-use International Market Place development, close to Pyeongtaek Special Tourism Area and Naeri Cultural Park, as well as the US military base Camp Humphreys.
“We are excited to sign our first partnership with IHG Hotels & Resorts and leverage their strong industry experience to bring a fresh, new brand to South Korea,” said Sae Youn Park, project director for Seraphim Development. “The Voco brand offers a contemporary lifestyle experience that is warm and welcoming. Its distinctive hallmarks of attentive service, comfort and leisure spaces for guests will bring our vision for this urban destination resort to life.
“I am also confident that IHG’s experience as the official partner operating Army Hotels in the United States makes them well-positioned to cater to the needs of military personnel and their families at Camp Humphreys from a place of deep understanding.”
This will be IHG’s tenth hotel in South Korea and its fourth brand in the country.
Related Articles
The Set Collection introduces DEOS Mykonos as latest member
Mar 27, 2024
Set on a hilltop overlooking Mykonos town, DEOS takes on a contemporary Cycladic aesthetic and draws on the Mykonos essence for its wellness and culinary concepts. Island connection Opening this spring as a part of The Set Collection, DEOS Mykonos is crafted by the...
Minor Hotels to develop a new Anantara resort in Zanzibar
Mar 25, 2024
The new resort is expected to launch in 2027 with a collection of luxury villas and suites, as many as six restaurants and bars, a spa, and multiple pools. Growth across Africa Minor Hotels, and the Anantara brand, have been selected by the owning company, Dubai-based...
The Leinster opens as Dublin’s first hotel in the luxury lifestyle category
Mar 22, 2024
The Leinster is located just off Merrion Square, among the art galleries, design studios and museums at the heart of Georgian Dublin. A new lifestyle hub Making its debut this month, Dublin’s new destination hotel, The Leinster, is now welcoming guests into its 55...
Hilton builds residence brand
Mar 22, 2024
Hilton is expanding its luxury Waldorf Astoria brand from hotels into branded residences, and has signed its first standalone residence project for the brand outside the USA. Plans are in place for Waldorf Astoria Residences Dubai Downtown to be developed for a 2028...
Minor Hotels to introduce Avani brand to the Netherlands
Mar 20, 2024
The 163-key property will provide a contemporary canal-side retreat, drawing on Dutch history and art, for both business and leisure travellers. A culturally rich location The global hospitality group operating over 540 hotels across 56 countries, Minor Hotels, is...
Saudis beat tourism growth target
Mar 20, 2024
Saudi Arabia has hit a landmark of welcoming 100 million tourists in 2023, as it marches towards its Vision 2030 destination, which will massively transform its economy as it scales up its tourism offer. The achievement is all the more remarkable as the 100 million...
ABOUT THE CHAIN
-
The Set Collection introduces DEOS Mykonos as latest member
27 Mar 2024 -
Hilton buys Graduate Hotels
25 Mar 2024 -
Asia milestone for IHG Hotels & Resorts
25 Mar 2024 -
Minor Hotels to develop a new Anantara resort in Zanzibar
25 Mar 2024 -
The Leinster opens as Dublin’s first hotel in the luxury lifestyle category
22 Mar 2024
Newsletter
Subscribe to receive hotel industry news you can use!