IHG signs first voco resort in Middle East and Africa region

Image © IHG Hotels & Resorts
IHG Hotels & Resorts has strengthened its footprint in the Middle East and Africa region with the signing of a management agreement with Akam Al Rajhi for voco North Coast in Egypt.

Enhancing the voco hotel brand’s existing presence in MEA, this signing marks the first voco resort in the region and will cater to the growing leisure demand on Egypt’s north coast.

A milestone development

The 300-key voco North Coast is expected to open in December 2026 in an area of Egypt that’s recognised as one of the country’s most desirable leisure destinations, also playing host to various sports, arts and entertainment events. The property will be a part of the Dose development, 23 km from Egypt’s new Al Alamein Airport.

Haitham Mattar, MD, India, Middle East and Africa, IHG said: “We are excited to bring the first voco resort in the region to the north coast of Egypt. The country welcomed nearly 5 million tourists in the first six months of 2022 and has a target to reach 30 million tourists annually under its 2030 objectives, heightening the importance of newbuild hotels and an increase in rooms.

“We have a strong existing pipeline in Egypt, and we remain committed to our expansions and growth plans in the country by continuing to introduce diverse and unique offerings to guests visiting the various destinations within the country.

“The voco brand is already popular across our existing locations in the Middle East, offering a premium experience to guests. We are confident that our first voco resort on the beautiful beachfront of the North coast will be a preferred choice for travellers visiting the destination.”

Essam Mansour, chairman, Akam Al Rajhi Developments, commented: “We are pleased to partner with the IHG Hotels and Resorts Group to develop the new voco resort in the company’s Dose project in the northwest coast in the distinctive and charming Ras El-Hikma area, as it is one of the most important investment areas on Egypt’s tourist map during the current and future period, given for the attractiveness of this charming region, which has the third best beach in the world.

“Akam Al Rajhi’s strategy and plans during the coming period depends on expanding in the best vital areas in Egypt, which are in line with the country’s development plans, especially in coastal cities.”

Scenic coastal setting

As a part of the Dose Village North Coast community, the resort will place guests in a sea-facing location with views over the beach. The community comprises a series of low-rise buildings, chalets and townhouses on the beachfront.

The hotel and its location will appeal to wellness-focused travellers with facilities including a swimming pool, spa, health club and running and biking tracks, as well as a shopping mall, Dose Aqua Park and diverse dining options amid natural landscapes and artificial lakes. For business travellers, the resort will feature event space spanning 1,375 sq ft.

On these plans, Edrees Mohamed, CEO, Akam Al Rajhi Developments, commented: “We are pleased to embark on this strategic partnership with the IHG Hotels and Resorts Group, which aims to launch and develop a new voco resort in the Dose project, the company’s first business in the Egyptian market, which offers a new and innovative idea to create a coastal resort.

“It is comparable to international resorts and provides practical and substantial solutions to most of the challenges faced by clients in the north coast region, which makes being inside the project a real pleasure for those looking for comfort, relaxation, luxury, and a quality of life.

“This cooperation with the IHG Hotels and Resorts group, which enjoys a prominent regional and international position, constitutes a real attraction factor of the project, which is to provide a distinguished hospitality experience that is in line with the vision of Akam Al Rajhi Company.”