Vignette makes European moves
IHG Hotels & Resorts has announced the signing of Bristol Berlin, Vignette Collection.
The hotel is part of Aroundtown’s portfolio, which owns over 150 hotels across Europe.
IHG’s latest hotel signing will join Vignette Collection’s rapidly expanding family of carefully curated luxury and lifestyle hotels this year.
IHG’s first collection brand has seen rapid expansion since launching in 2021, with its appeal to owners who are seeking to benefit from IHG’s industry-leading enterprise, with the ability to retain the hotel’s unique character, style, and name. Over three years alone, the brand has surpassed the halfway point in its decade-long target to attract 100 hotels by 2030.
First opened in 1952, the legendary Bristol Berlin hotel is located on Kurfürstendamm, one of the most famous avenues in the heart of the city.
Bristol Berlin, Vignette Collection will feature 303 rooms, an all-day brasserie, lobby lounge and bar, spa with a swimming pool, as well as 1,500 sqm of meeting and event space.
Enthusiasm continues
Willemijn Geels, Vice President, Development, Europe, IHG Hotels & Resorts, said: “With both guests and hotel owners continuing to show strong enthusiasm for IHG’s variety of brands, our strategy in the market now centres on steadily increasing our luxury and lifestyle portfolio. It is great to see evidence of this strategy in play with the prospective first opening of Vignette Collection hotel in Germany.
“As one of our priority markets, and recognising the vast potential across all market segments, we’ve made significant investments in Germany to support our owners at every stage of their hotel’s lifecycle. From strengthening our enterprise, including through our IHG One Rewards loyalty programme, enhanced marketing campaigns and growing our teams on the ground, we are confidently cementing our presence in the country.”
Vignette Collection is IHG’s first collection brand and represents a curation of distinct hotels, demonstrating diversity and discovery.
Bristol Berlin, Vignette Collection will join a growing portfolio of IHG properties in Germany, with 147* open hotels and a further 75* in development – across seven brands (InterContinental, Hotel Indigo, voco, Crowne Plaza, Holiday Inn Express and Holiday Inn and Garner). Bristol Berlin, Vignette Collection represents the second signing for Vignette Collection in Germany, following Reit im Winkl.
