IHG pushes Vignette Collection into Türkiye

Image © IHG Hotels & Resorts
IHG Hotels & Resorts has announced plans to debut its luxury conversion brand, Vignette Collection, in Türkiye.

Türkiye tapped as next European destination

The Union Han, Istanbul Karaköy, will be the brand’s first venture into Türkiye. Once it opens in the second half of 2025, the converted property, owned by Cortex Turizm, will become the 16th IHG hotel in the city.

Vignette Collection, Union Han, Istanbul Karaköy continues IHG’s growth momentum across Türkiye, taking the total of opened and signed properties in Türkiye to 45 hotels. 

It joins a growing portfolio of Vignette Collection properties around the world. IHG has estimated Vignette Collection properties will tip 100 hotels in 10 years. In turn, this will bolster IHG’s luxury and lifestyle portfolio – one of the world’s largest –  into nearly 900 open and signed hotels globally.

Vignette Collection is unique in the hotel market, in that it allows owners to retain the independent identity and character of their hotels. 

Vignette Collection, Union Han, Istanbul Karaköy will be underpinned by its own “A Means for Good” initiative, highlighting the hotel’s partnerships with local non-profit organisations to spearhead positive contributions to the communities in which it operates.

Situated in the historic Tütün Han building, the hotel will feature 51 guest rooms, an all-day artisan bakery and speciality food restaurant, as well as premium wellness facilities including a spa.

Growth for Vignette continues

“It is great to see the momentum Vignette Collection, IHG’s very first collection brand, is having across Europe since its launch in 2021,” said Willemijn Geels, Vice President, Development, Europe at IHG Hotels & Resorts.

“Today, across the region, we have more than 14 open and signed Vignette Collection properties all in some of the most sought-after destinations. 

“I’m incredibly proud of the growth we have seen across Türkiye in recent years, which is due to the dedication and drive from our in-market team, who have established strong relationships with our partners. We look forward to working alongside Cortex Turizm to bring the hotel to life and welcome guests to Türkiye’s first Vignette Collection property in 2025.”

IHG Hotels & Resorts has 32 hotels currently in operation across the Türkiye and an additional 13 in development spanning right across its brand portfolio. 

Vignette Collection, Union Han, Istanbul Karaköy joins other notable signings from this year, including the first Garner hotel in the country which will be located close to the new International Istanbul Airport, and InterContinental Ankara which is set to open in 2025.

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