IHG picks up Parisian conversion for voco

by | 01 Nov 2022 | Hotel Projects, Projects

IHG Hotels & Resorts has signed for a new voco hotel in Paris in conjunction with Catella Hospitality.

Located in the immediate vicinity of the 17th arrondissement (district), voco Paris Porte de Clichy will be a 264-key conversion property.

Flagship property

The newly signed site will be designed by Oscar Lucien Ono, founder and director of interior design agency Maison Numéro 20 and will be one of voco hotel’s flagship properties, with particular attention being paid to the use of sustainable materials.

Due to open in summer 2023, the hotel will feature several design-forward food and beverage outlets, as well as meeting spaces, making it suitable for leisure and business travellers. The property will be near the new Tribunal de Paris, home to the Parisian justice system, and four stops on the Paris Metro from the Musée Du Louvre.

This is the second voco property in the city of lights after the 102-key voco Paris Montparnasse opened in 2020.

Eye-catching design

Willemijn Geels, IHG’s VP development Europe, said: “We are thrilled to be adding another voco property to our portfolio in France’s beautiful capital city; voco Paris Porte de Clichy is going to be very special indeed with its eye-catching design.

“We are seeing fast paced growth with voco as it allows owners to quickly convert onto our expert systems, allowing them to benefit from our global scale and maximise their returns. This appealing proposition is bolstering our pipeline across Europe and driving significant growth.”

Rodolphe Frégé, MD, Catella Hospitality Europe, added: “We are excited to be partnering with IHG to add voco Paris Porte de Clichy to our growing hotel portfolio and demonstrate our capacity to successfully reposition hotel assets. We are looking forward to its opening next year and ensuring that our ongoing partnership with IHG is a real success.”

Prime market

France continues to be a prime national market for IHG in Europe with 64 open hotels and a further 18 hotels in the pipeline. With conversions playing an instrumental role in this growth, voco – meaning ‘to invite’ or to ‘call together’ in Latin – is adding to France’s brand expansion, with voco Paris Porte de Clichy becoming the country’s sixth voco hotel signing.

The global expansion of voco has happened at a faster pace than any other IHG brand. Now present in more than 25 countries, there have been 40 openings and 34 more properties enter the pipeline since the upscale strand launched in 2018. In Europe alone, there are currently 15 open hotels with a further 13 hotels in the pipeline.

Two century target

IHG is on track with its aim to deliver 200 voco hotels within 10 years of launch, with the brand well placed to capture increasing conversion opportunities.

In France alone, the brand’s pipeline includes voco Beaune, a 75-room site in the country’s central eastern region delivering in Q4 2023; and voco Reims LUnivers Dorm Rev a 68-key property in the nation’s north east.

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