IHG Hotels & Resorts has surpassed 1,000 open hotels in Europe, a milestone the company credits to the confidence owners, partners, and guests place in its brands. The growth has come as Europe holds its position as the world’s leading tourism destination and as IHG widens its portfolio with new brands and first-time debuts in new countries. The announcement also highlights three recent openings, in London, Marseille, and Vienna.
| MILESTONE TIMELINE: IHG IN EUROPE | |
| Past three years Done | More than 210 hotels added Net system size growth of over 25% |
| Since early 2024 Done | 36 brand debuts in new countries Excludes Ruby | Includes Iceland, Sweden, and Greece |
| 2025 and since Done | Portfolio widens Ruby acquired | Noted Collection launched as IHG’s 21st brand |
| Now Done | 1,000 open hotels in Europe Milestone announced today |
| Next Pipeline | 280+ hotels in the European pipeline Mix of conversions and new builds |
| Company: IHG Hotels & Resorts | Region: Europe | Source for tourism figure: UN Tourism | |
| 1,000+ open hotels in Europe | 280+ hotels in the European pipeline | 210+ hotels added in three years | 160M+ IHG One Rewards members |
| “We are purposefully scaling our portfolio by growing new and established brands in priority markets.” Karin Sheppard, SVP & Managing Director, Europe, IHG Hotels & Resorts |
| RECENT OPENINGS | |
| The Hari London, Vignette Collection | 85 rooms in Belgravia. Vignette Collection now has 13 open hotels and 16 in the pipeline in Europe. |
| Ruby Lilou Hotel Marseille | Ruby’s debut in France, between the Vieux Port and La Joliette, with a rooftop terrace. |
| Crowne Plaza Vienna | 195 guestrooms in Margareten, designed by David Chipperfield. Crowne Plaza now has 98 open hotels and 21 in the pipeline in Europe. |
Growth Behind the Milestone
IHG says the growth has come from adding brands as well as hotels. Since the start of 2024, it has made 36 brand debuts in new European countries, not counting Ruby, spanning its luxury and lifestyle, premium, and essentials and suites categories. Recent arrivals include Iceland, Sweden, and Greece.
The portfolio has also widened at the brand level. IHG acquired Ruby, a premium urban lifestyle brand, and launched Noted Collection, its 21st brand, which already has seven signings globally. The company says its development pipeline is made up of both conversions and new builds.
Why Europe
IHG ties the milestone to the confidence owners, partners, and guests have in its brands, its enterprise platform, and IHG One Rewards. Europe’s pull as a destination also plays a part. UN Tourism puts international arrivals at about 793 million in 2025, more than half the global total.
Karin Sheppard said the milestone reflects the strength of the brands, the trust owners place in IHG as a partner, and the work of its hotel teams. She said IHG is growing new and established brands in priority markets and is well positioned to deliver long-term value for owners. The company says the openings and pipeline also set it up for further expansion across Europe and the wider EMEAA region.
