IHG expands Staybridge Suites brand across Europe

Image Courtesy of IHG
IHG Hotels and Resorts is pushing further into the European upscale extended stay segment with the signing of more than 380 rooms to its Staybridge Suites brand across Europe.

This will include Staybridge Suites Budapest – Parkside, Hungary; Staybridge Suites Antwerp, Belgium; and Staybridge Suites Belfast, Northern Ireland. 

Popularity of extended stay continues

The agreements demonstrate the continued popularity of the extended stay segment amongst owners and guests. They also reflect on the strength of IHG’s brand portfolio to deliver stays in the all-suites segment – ideal for guests seeking a more spacious or a longer stay experience.

These recent additions to the Staybridge Suites portfolio will include fully equipped kitchens in each suite, ample amenities such as a fitness room and convenience store both open 24-hours, laundry facilities and storage lockers.  

Picture Courtesy of IHG

Each property also offers a daily breakfast buffet, light bites and an evening happy hour event, The Social, hosted three nights a week to bring guests together for complimentary small plates and beverages.  

Willemijn Geels, Vice President, Development, Europe, IHG Hotels & Resorts, commented: “The three latest signings follow the opening of Staybridge Suites Cannes Centre, France, in December 2023. This shows the great appetite for our all-suites offering across Europe as we meet a growing need for trips that blend business and leisure, or for guests staying multiple nights seeking both productivity and relaxation.

“Globally, the brand’s pipeline equals more than half its current open footprint, showing long-term confidence from our owners who are increasingly investing in this brand in new and dynamic markets. We are delighted to work with our trusted partners to bring these hotels to life, and we can’t wait to see them thrive.”

Strong pipeline in the works for Staybridge

The latest Staybridge Suites signings span the UK and continental Europe. 

Some of the highlights in the pipeline include Staybridge Suites Malaga, which will mark the brand’s debut in Spain. The hotel will include 105 suites, and will be part of the purpose-built development Urban Sky.

IHG is strategically expanding its Staybridge Suites portfolio across Europe, with nine properties in the pipeline set to join the existing 10 hotels. Across the globe, Staybridge Suites currently has 324 properties open and a pipeline of 171* set to open in the next 3-5 years. 

Staybridge Suites is part of IHG’s all-suites collection of brands which also include Candlewood Suites and Atwell Suites, all of which aim to offer guests an unparalleled extended stay experience.