IHG continues Australian growth with Ballarat signing

A striking Holiday Inn & Suites property, designed by Hachem Architecture, is set to be built in Ballarat as part of IHG’s plans to expand further into regional Victoria.

A striking Holiday Inn & Suites property, designed by Hachem Architecture, is set to be built in Ballarat as part of IHG’s plans to expand further into regional Victoria.

The creation of Holiday Inn & Suites Ballarat Goldfields marks the start of a new partnership between the British hospitality company and hotel owner Forte Group.

Bold architecture in Ballarat

Distinguished by its eye-catching architectural design, Holiday Inn & Suites Ballarat Goldfields will deliver an attractive MICE destination in a prominent location off the Western Freeway linking Ballarat to Melbourne CBD. IHG’s latest signing joins a portfolio of 41 open or pipeline Holiday Inn brand family hotels across the APAC region.

Abhijay Sandilya, IHG’s VP of development for Japan, Australasia and Japan, said: “What’s particularly exciting about this property is that it will truly be a destination in its own right, with a range of facilities and amenities, including a spa, pool, conference centre, restaurant and bar that will give it a resort-like feel. This will help drive midweek occupancy particularly from corporate and business travellers, and it will also be a popular destination for weddings. Plus, we know that locals and regional holiday-seekers are without a doubt going to be enamoured with the hotel and we can’t wait for construction to start and doors to open.

“We have been steadily growing IHG’s presence in regional Victoria and Holiday Inn & Suites Ballarat Goldfields will complement Holiday Inn & Suites Werribee, which opens this month, along with Holiday Inns in other great locations like Geelong, Richmond, Ringwood, Wagga Wagga and Melbourne’s Bourke Street Mall.”

A flexible design concept

Hachem Architecture is designing this 110-key scheme with 400 sq m of flexible meeting space, including a ballroom with bucolic views, along with a 90-seat restaurant and bar, a day spa, a gym and an outdoor pool. The hotel is expected to make its debut in 2024.

This property is being created in collaboration with developer Forte Group. William Tan from Forte Group said: “We are very proud to be working with IHG Hotels & Resorts to bring our vision for this property to life.”

Holiday Inn & Suites Ballarat Goldfields will place guests in an area known for its fast-growing technology sector, while a number of financial institutions are also based in the city centre.

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