From left to right: Stephan Vanden Auweele, Wallapa Traisorat, Joff Romoff and Patrick Both (Imagery © IHG Hotels & Resorts)

IHG Hotels & Resorts is heightening its brand presence in Thailand with the signing of this Kimpton resort in Hua Hin.

The new property under this boutique luxury brand is scheduled to make its debut in 2024 following the renovation of an existing hotel.

Growth across Thailand

IHG has teamed up with long-standing partner Asset World Corporation (AWC), known as Thailand’s leading integrated lifestyle real-estate group, for the signing of Kimpton Hua Hin Resort.

On opening in 2024, the 124-key property is expected to be the fourth Kimpton property in the country, reflecting this brand’s growing popularity in Thailand since debuting in Bangkok in 2020 and representing IHG’s plans to grow its Luxury and Lifestyle portfolio by 50% across the country by 2026.

Through a long-term partnership, IHG and AWC plan to eventually manage a portfolio comprising more than 1,200 rooms across Thailand. Forthcoming openings include the 2022-opening InterContinental Chiang Mai Mae Ping.

Serena Lim, vice president of development in Southeast Asia and Korea for IHG, said: “We’re delighted to partner with AWC to bring our joint vision for Kimpton Hua Hin Resort to life.”

“As the fourth Kimpton hotel to be signed in Thailand – following Kimpton Maa-Lai Bangkok, Kimpton Kitalay Samui and Kimpton Khao Yai – the resort will further strengthen the brand’s positioning in Thailand and around the world, and establish it as a hotel of choice for travellers seeking one-of-a-kind experiences.”

“IHG has 30 hotels in Thailand and more than 30 in the pipeline, and we are proud to continue working with AWC to grow sustainably – together – over the next few years. As travel returns, we know there are great opportunities for us throughout the country.”

“Our recent IHG search data shows Hua Hin in the top 10 searched destinations in the region for international travellers. We look forward to Kimpton Hua Hin Resort quickly becoming a great success, and can’t wait to welcome both domestic and international guests through its doors in 2024.”

A new lifestyle retreat

Kimpton Hua Hin Resort will open following a full renovation of the former Imperial Hua Hin hotel, which closed in 2019. The beachfront property will comprise an array of lifestyle facilities including four restaurants and bars, a swimming pool, fitness centre, spa and meeting space.

The resort is a two-and-a-half hour drive from Bangkok and just a 10-minute journey from Hua Hin Airport. Once guests are here they can experience the destination’s white sand beaches and golf courses, as well as the nearby Kaeng Krachan national park home to caves, waterfalls and hiking trails.

Commenting on the plans, Wallapa Traisorat, chief executive officer and president of Asset World Corporation, added: “AWC is confident that Thailand’s tourism industry has a strong long-term future, so we will continue to strengthen Thailand as one of the world’s most attractive destinations.”

“The expansion of our cooperation with IHG further diversifies our hospitality portfolio and allows us to deliver even more impressive experiences while meeting a wider array of customer demands after Thailand reopens.”

“Kimpton is an exciting brand offering thoughtful design and world class restaurants & bars. It will be a great brand to introduce to Hua Hin and elevate this lifestyle destination further. We’re confident that together with a global partner like IHG Hotels & Resorts, we will continue to lift the benchmark of Thailand’s tourism industry and bring new distinctive experiences across Thailand for both domestic and international guests.”

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