The management contract with Brijwasi Hospitality is for a greenfield project slated to open in 2026 in the northern Indian region.
The 120-key Vivanta by Taj Vrindavan will be situated in Rukmani Vihar, a short driving distance from popular temples including the Banke Bihari and ISKCON.
Facilities will include an all-day diner, swimming pool, fitness centre and a spa. The hotel will also offer over 730 sq m of banqueting space including meeting rooms and banquet halls.
Pilgrim destination expansion
Suma Venkatesh, executive vice president – real estate and development, IHCL said: “India is renowned for its spirituality across the globe. This signing is in line with IHCL’s vision of expanding its presence in major pilgrim destinations. We are delighted to partner with Brijwasi Hospitality for a Vivanta hotel in Vrindavan.”
Pulkit Kumar Agrawal, director, Brijwasi Hospitality added: “We are delighted to bring the Vivanta brand to Vrindavan in partnership with IHCL. We look forward to delivering a world class hospitality experience to the guests visiting the holy city.”
With the addition of this hotel, IHCL will have 17 hotels across Taj, SeleQtions, Vivanta and Ginger brands across Uttar Pradesh including seven under development.
The state’s pipeline properties incorporate the 110-key Vivanta Gorakhpur, which will be part of a mixed-use development scheduled to complete in Q1 2024; and Vivanta Greater Noida, delivering 261 rooms as part of the Mahagun Marina Walk mixed-use project in Q1 2026.