Ibis, the music hotel?: Accor news roundup [Infographic]
Catch up on a summary of Accor news, including a major brand and design revamp for Ibis; and a new report revealing the importance of fitness to business travelers.
Ibis to undergo major overhaul, boosted by Sony and Spotify deal
The brand will be reoriented to be in line with current hotel trends, which will encourage more social interaction, easier check-in processes and focus on engaging the public.
Guests will now be checked in by hotel staff via phones and tablets instead of check-in desks to promote a more personalised service through technology.
The design of the hotel will also change to create more spaces for social engagement, and properties can choose from one of three new designs – the Agora, the Plaza or the Square, all of which can be tailored to suit the needs of each individual property.
A new partnership deal between Ibis and music giants Sony and Spotify was also announced.
This new relationship will promote Ibis as a music venue as well as a hotel, responding to research and feedback which indicates that guests want a more social experience from their hotel stay.
The idea behind the collaboration is that Sony and Spotify will use Ibis hotels as a venue for gigs, and help Ibis to tap into local music scenes to encourage them to become more a part of the local community.
Spotify data will inform regional tastes and trends, and Ibis will then be able to cater to the specific tastes of its location.
Over 100 concerts will take place in Ibis hotels this year alone.
New Accor survey confirms popularity of fitness facilities in hotels
If there was any doubt that the gym is the new king of the hotel, a new survey conducted by Accor and DAN DNA has proven that this is in fact the case.
The study was designed to figure out what motivates guests in choosing a particular hotel, and the results were tallied from a total of 2,572 people, with a particular focus on fitness.
The survey found that fitness, health and wellbeing was in the top 10 factors for guests when picking somewhere to stay, and that business travelers in particular were more likely to spend time working out in a hotel, with three out of four business travelers saying they had a healthy lifestyle.
In the past two years, fitness while traveling has become increasingly important to those frequently on the go, and the gym, fitness and sports facilities of a hotel are a big reason that guests will choose to stay there.
Leisure travelers are slightly less inclined to prioritise health when it comes to hotel choices, but still, two out of three leisure travelers consider a healthy lifestyle important, and 18% of them will choose a hotel based on their fitness facilities.
While a good gym is obviously a huge benefit for hotels, many of those surveyed stated that they would also work out in their room.
Both business and leisure travelers appreciate the easy and efficiency of a treadmill, with this being the most popular piece of equipment in the gym, being used by 60% of fit business guests and 59% of fit recreational guests.
Perhaps most importantly, 26% of those surveyed were willing to pay more to stay in a hotel that has a gym, settling around the €5 ($5.6) mark.
Here is a TOPHOTELCONSTRUCTION infographic, detailing the global Accor hotel pipeline:
Let’s take a look at a few other projects currently underway by Accor:
ABOUT THE CHAIN
― Best Stories for you ―